TED Case Studies
Number 669, April 2002
by Johnson Louie
Taiwan and Rice Wine
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Bio-Geographic Cluster
Trade Cluster
Environment Cluster
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I. Identification

1. The Issue

As part of Taiwan's ascension to the WTO, the government is required to remove subsidies, which will increase the price of rice wine by five times. Also, the government will no longer enjoy the monopoly on rice wine production and distribution, long considered a major ingredient in Taiwanese cooking. The product is under the regulation of the Taiwan Tobacco and Wine Board (TTWB), an agency of the Ministry of Economic Affairs. Even though consumers in Taiwan do not consider rice wine as an alcoholic beverage, it is still subjected to be subsidy-free to maintain fair competition under WTO agreements. One thing is certain; rice wine consumers in Taiwan will feel an incremental increase in the price. The Taiwan market might soon find competing brands of rice wine, possibly from Mainland China, as both trading partners must give each other equal access under WTO rules. This will add a new dimension to the growing China-Taiwan economic relations.

2. Description

As part of Taiwan's WTO ascension agreement, the island is forced to give up its decades old monopoly on tobacco and wine products, as well as its 50-year old restrictions on Taiwan investments in Mainland China. The agreement will open competition among various domestic and international manufacturers, especially the agricultural sector, a traditionally protective part of the economy. It is feared that the removal of protective barriers and reduction in tariffs will open up the floodgate of cheaper goods from the mainland, risking the loss of thousands of jobs. This sector of the economy has greater cultural and political significance than others.

The Taiwan government, itself, will start feeling competitive pressures from domestic and foreign alcohol beverage producers. The breakup of the government's monopoly on alcohol production has allowed Sincere Foodstuff Enterprise Co. to introduce locally produced rice wine in March. The "Hua Shan" brand is expected to be priced very competitively with the Red Label brand. It is also introducing a milder version called "Milu Water" for mothers after giving birth to be consumed in conjunction with other nutritious foods to encourage a speedy recovery.

Some in Taiwan are formulating plans to market rice wine with salt added to make a distinction between rice wine as an alcoholic beverage and cooking ingredient in hopes of evading the WTO measures. To find more cost-effective easy to satisfy the demands for rice wine, a Taiwan celebrity has spent NT$ 20 million to develop a 'rice wine desalinator'. Salted rice-wine, mainly for cooking purposes, is a lot cheaper than unsalted, pure rice wine. It is hope that the rice wine desalinator could meet the needs of Taiwan consumers by turning the cheaper salted variety to unsalted rice wine. There is generally a preference for pure rice wine. Even though the desalinator is priced at NT$ 68,000 each, as shown in the table below, it might be advantageous to purchase the machine due to the disparity in prices between the two varieties of rice wine.

Rice Wine (Red-Label Brand)
Price per bottle before WTO entry
Price per bottle after WTO entry
Unsalted (40% proof)
N/A
NT$180
Unsalted (20% proof)
NT$21
NT$130
Salted (40% proof)
NT$44
NT$64
Salted (20% proof)
NT$24
NT$48


Although the pressures on the Taiwan government to scrap its monopoly on tobacco and wine products are a result of the island's membership into the WTO, trivial trade regulations emanated from the organization's headquarters in Geneva, Switzerland are having an impact in kitchens all across Taiwan. For example, Bei Hong-jou, a housewife in Taiwan uses rice wine to add flavor to popular dishes such as ginger duck, sesame oil chicken, as well as a main ingredient in medicinal and herbal tonics. Mothers after giving birth consume rice wine as part of a special herbal soup that encourages a speedy recovery. The news of the impending increase in the price of rice wine by 500% has sent her and many other housewives to buy up abundant supplies before the price increase takes into effect on January 1, 2002. She is expected to pay NT$ 130 per bottle, from the original price of NT$21 each, when her supply of Red-Label rice wine runs out. Even though the use of rice wine for recreational drinking purposes is only at 1.7% of the total alcoholic beverage consumption in Taiwan, as stated by Cheng Hsiung-chu, director general of the TTWB, WTO does not make any distinction between the use of alcohol for cooking and drinking. Either way, the removal of the state monopoly, as demanded by the WTO, will be felt in the budgets of every household in Taiwan. It remains to be seen whether the astronomical rise in rice wine prices would change the way the Taiwanese cook. Many housewives are considering limiting the amount of rice wine to purchase or switching to the cheaper salted kind.

3. Related Cases

JAPRICE--Japan's Rice Imports and Economic and Environmental Relations

KORRICE--Korean Rice Imports and Culture

PORK--Korean Pork Imports and Barriers to Trade

4. Author and Date:

Johnson Louie, April 2002

II. Legal Clusters

5. Discourse and Status:

With Taiwan's entry into the WTO in January 2002, various agreements negotiated in the Uruguay Round will have an impact on Taipei's economic rules and regulations. The most relevant agreements are:

1. Agreement on Agriculture
2. Agreement on Implementation of Article VI (Anti-dumping)
3. Agreement on Subsidies and Countervailing Measures
4. Agreement on Safeguards

Agreement on Agriculture

Since Taiwan entered into the WTO as a customs territory at the developing country level, it has to replace all of its quotas into tariffs, with an average tariff reduction of all agricultural products by 24% and a minimum cut per product by 10% within 10 years of its ascension. Abiding by the agreement, Taiwan has to mark two-thirds of all agricultural products for tariff reduction within the time frame. The measure that will impact Taiwan the most is the markdown of the values of subsidies and subsidized quantities by 24% and 14%, respectively. Also, the total aggregate measure of support (AMS) has to decrease by 13%. This will have a tremendous political bearing because the Taiwanese agricultural sector is extremely politically influential.

Agreement on the Implementation of Article VI

Although this is still speculative at this point, the lifting of restrictions on imported rice wine, mainly from China, may cause a possible trade tensions between the two sides if China attempted to cut Taiwan's competition in its domestic market by "dumping" its rice wine, owing to the lower labor and material costs on the mainland. China's possible actions in this area could cause anti-dumping measures to be invoked by Taiwan, if it is deemed injurious to Taiwan's economy.

Agreement on Subsidies and Countervailing Measures

This is probably the most relevant to the rice wine case study because it is the removal of the subsidy on rice wine before Taiwan's ascension to the WTO that led to a five-fold increase in the price. Before, rice wine production and sale were totally subsidized by the government. Under this agreement, no member is allowed to enact subsidies that give its domestic products advantage over others. The agreement identifies three types of subsidies: "prohibited," "actionable," and "non-actionable." In Taiwan's case, "prohibited" and "non-actionable" subsidies are the most relevant. The former is used to favor the consumption of domestic goods over imported ones, and the latter to provide assistance to the production of domestic goods by a series of laws. Abiding by the agreement, it must gradually remove all subsidies within eight years. This will open competition for rice wine, plus other alcolholic beverages from domestic and foreign producers.

Agreement on Safeguard

Under the old GATT agreement, a "safeguard" action is a form of protection for specific domestic industry from an unforeseen increase in imports of any product, causing, or likely to cause, serious injury to the industry. Although still speculative at this point, if cheap Chinese rice wine were perceived to be undercutting the Taiwanese rice wine industry, it may take political actions to declare it worthy of "safeguard" measures. The WTO agreement stipulates that "safeguard" must be removed within eight years of a member's entry. A government may enact it temporary if competition of a certain product is putting the life of a certain industry at risk. It remains to be seen whether the threat to Taiwanese taste buds and rice wine consumers posed by cheaper Chinese rice wine would lead the government to take such drastic measures, unless Taiwan's politicians think that rice wine and the people's taste buds are national security issues.

6. Forum and Scope: WTO and multilateral

 

7. Decision Breadth: all members of the WTO


8. Legal Standing: treaty and organization


III. Geographic Clusters

9. Geographic Locations

a. Geographic Domain: Asia

b. Geographic Site: East Asia

c. Geographic Impact: Taiwan

10. Sub-National Factors: No

11. Type of Habitat: Tropical


IV. Trade Clusters

12. Type of Measure: Tariffs

Rice and rice products are ban for entry into Taiwan. However, upon its ascension to the WTO, Taiwan has to establish Tariff Rate Quota (tariffication) for many products previously banned for entry-including rice and rice products. Tariffs on agricultural products are higher than industrial goods, owing to the strong domestic opposition to tariff reductions in food products. In 1998, Taiwan was forced to lower tariffs on 15 agricultural items as part of WTO ascension agreements with countries, including the U.S. The average nominal tariff rate on food items is 20.02%. The tariff rate on agricultural products is scheduled to be lowered form 20.02% to 14.01% this year as part of the WTO agreement. A subsequent U.S.-Taiwan WTO pre-ascension agreement reduced tariffs on an additional 33 agricultural items, with a target of 100 items marked for tariff reductions by 2004.

13. Direct v. Indirect Impacts: Direct

14. Relation of Trade Measure to Environmental Impact

a. Directly Related to Product: Yes

b. Indirectly Related to Product: Yes

c. Not Related to Product: No

d. Related to Process: Yes

15. Trade Product Identification: Rice wine

16. Economic Data (N/A)

17. Impact of Trade Restriction: High

18. Industry Sector: Food

19. Exporters and Importers: Taiwan and China


V. Environment Clusters

20. Environmental Problem Type: Habitat

21. Name, Type, and Diversity of Species

22. Resource Impact and Effect: Low and structure

23. Urgency and Lifetime: Low and hundreds of years

24. Substitutes: Like products


VI. Other Factors

25. Culture: Yes

26. Trans-Boundary Issues: No

27. Rights: No

28. Relevant Literature (articles accessed in Lexis-Nexis)

"Rice Wine Giving Industry Red Face, New Crackdown Urged," China Post, November 22, 2001.

Mark Landler, "Change Ahead As Taiwan Enters W.T.O." The New York Times, November 9, 2001.

"TTWB to Take Measures to Cope with Post-WTO Rice Wine Price Hike," China Post, November 14, 2001.

Mure Dickie, "Wine Rationing Gives Taiwan Taste of Open Market," Financial Times (London), November 20, 2001.

Henry Chu, "Taiwan's Tempest in a Rice Wine Bottle," Los Angeles Times, December 16, 2001.

"Retailers Worry Demand Will Fall After Rice Wine Price Hike," China Post, January 2, 2002.

Lawrence Chung, "WTO Entry Could Change the Way Taiwanese Cook," The Straits Times (Singapore), January 3, 2002.

"War Comes to Taiwan's Liquor Market," Taiwan Economic Times, March 8, 2002.

"New Desalinator Should Improve Overall Quality of Red-Label Wine," China Post, January 10, 2002.


Photographs courtesy of the Government of Taiwan


4/2002