Bachelor of arts
Introduction and teaching philosophy

A revised curriculum implemented in fall 2003 offers students two optional tracks of concentration. The opening of a dual track degree allows students to pursue one of two specializations: Print design, and User Experience Design (kinetic and interactive). At the same time, the structure of the offerings allows students to use courses offered as requirements in one of the tracks as elective courses for their own track.

The design curriculum is highly structured and sequential in order that a reservoir of ideas and skills can be built up through courses that provide theory and techniques applicable to many purposes. Professional production methods must also be developed.

Design classes consist of lectures, studio, and computer work. The course progression begins by introducing basic visual vocabulary in 2-D design and color. From there, technical skills are refined and used to communicate visual ideas. Third- and fourth-year students work on applied design problems in preparation for their entry into the profession. Courses in computer graphics, illustration, production, history of graphic design, and selected design topics round out the basic program.

The ability to explain design solutions in an articulate manner is critical. Along with the creative and technical skills taught in the design program, verbal and analytical abilities are developed through class critiques. In these discussions, students learn to evaluate the strengths and weaknesses of design solutions.

Experience with designers working in the field may be gained through internships and co-ops. In these situations, students learn to balance the ideal creative solution with the reality of budget constraints, technical limitations, and very real deadlines.

Graduates of the design program have been very successful in entering careers in print and interactive design, advertising, or, they opt to continue their education at the graduate school of their choice. Design students take 54 credit hours of study (out of 120 total credit hours required for a B.A. degree) in their major and related areas.

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