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Alumnae Launch Political Action Committee

By Melissa Bevins '02

Over the past few months, any time Rebecca Geller, SPA/BA ’02, WCL/JD ’07, read or heard anything about Virginia’s proposed personhood and transvaginal ultrasound bills, she felt angry. Geller decided to do something with her frustration and began asking around in her political circles to see what people were doing to fight these bills. From there, a Sunday afternoon conference call with friends and allies launched the idea for Women’s Strike Force.

That call turned into an all-night workathon for Geller. Alongside a fellow member of the Women’s Strike Force leadership team, she incorporated the Political Action Committee, created a website, and built a social media campaign. Their launch did not go unnoticed. The 2 p.m. call generated the idea that was a named group by 6 p.m. with an official launch at 9 a.m. the next morning. A story in The Washington Post by 10:30 a.m. and an appearance on The Rachel Maddow Show by 9:30 p.m. that same day landed Geller suddenly in a whirlwind of activity. 

Within the first two weeks, Women’s Strike Force raised $100,000 and established itself as a force to be reckoned with in Virginia politics.

Geller says that she and the rest of the leadership team, including fellow alumna Kris Amundson, CAS/MA ’78, have been amazed by the energy and encouragement with which they have been met. Geller’s consulting firm, Silverbrook Solutions, directs Women’s Strike Force and is working to establish the organization’s long-term structure and maintain media and social media presences. The PAC is targeting Virginia’s November 2013 elections and hopes to impact the Virginia state legislative races.

Geller says she is most proud of Women’s Strike Force’s existence as an opportunity for people who are upset to turn their outrage into action, utilizing a targeted, methodical approach.