10. Win Recognition and Distinction
“Having more institutional support to let people know about the exciting things we do will encourage the faculty to make AU the platform for our energy.
“This all goes together: The more research we do, the more outside funds we raise; the more collaboration we do, the more there is to tell people. And the more we have to tell people, the easier it becomes to raise funds to do even more.” —Patricia Aufderheide, professor, SOC; founder and director, Center for Social Media; and a Scholar-Teacher of the Year