The time has arrived for American Today, formerly American Weekly, to become a “today” communications tool.
Beginning this semester American Today will publish in print less frequently and ramp up its online news.
The periodicals staff will continue to cover events, profile faculty and staff, and write news of AU, but this year much of that work will be published directly to the Web at american.edu/today. Announcements on the AU home page and in Today@AU will alert users when fresh online content is posted.
The editors expect to post new stories two to three times a week, with more frequent updates as needed.
This shift acknowledges sweeping changes occurring throughout the news industry and will allow the reporting staff to focus on creating new Web-based strategies for internal AU communications.
The print American Today will also undergo design changes and an editorial review. Designer Jel Montoya-Reed and editors Linda McHugh and Catherine Bahl are working to enhance the utility of the print edition—some changes already appear in this issue. The goal is to have the most current news and event coverage appear online and use the print newspaper to help strengthen community ties, support AU’s upcoming strategic plan, and provide faculty and staff with “news you can use” when working with alumni, prospective students, parents, and donors.
The American Today print publication schedule for the semester will be announced in Today@AU in early September.