Building Your Brand: An Overview
What is an Online Brand
An online brand refers to your professional image on the internet. From visual marketing tools like portfolios and infographic resumes to social media tools like LinkedIn, Facebook, and Twitter your online brand is comprised of any and all information created by or about you online and plays an important role in the employment process.
The Importance of an Online Brand
Having an online brand is critical to your job search. Employers may look to your brand when recruiting candidates or when making hiring decisions. A recent report found that 92% of employers use social media to recruit talent and 73% have hired a candidate identified or introduced through social media. If a prospective employer is unable to find you online, they may pass on your application. Your online brand allows employers to learn more about you, your experience, skills, and expertise.
Identifying Your Existing Online Brand
Start identifying and building your brand by assessing your existing online presence. Any information accessible to search engines could be visible to future employers. Google yourself, remove any objectionable content, and update any outdated information. It is worth the effort to regularly clean up your online presence because doing so can improve your candidacy.
Building Your Online Brand
An important part of building your online brand is understanding how to use social media and visual marketing tools together. Used effectively, sites like LinkedIn and Twitter and visual marketing tools like infographic resumes and online portfolios will enable you to create a polished, professional image that helps you connect with others; demonstrate key knowledge/expertise; and allows employers and other key contacts obtain the most recent information about you. Use the brand building tools below to help you start building your brand.