| Overview
The domestic hardware manufacturing
industry in Iceland is almost non-existent and has been declining over
the years. In 1997, Iceland EXPORTED 28.4 Million ISK worth of computer
equipment (about 32 Million USD) while IMPORTING 8,800 Mil ISK of computer
equipment (about 10,120 Million USD). Computers and related equipment accounted
for 6.1% of all IMPORTS in 1997, while less then .1% of EXPORTS.17
It is apparent that Iceland is not well suited for hardware production
and relies heavily on other nations for computer manufacturing.
Iceland’s small population makes
it difficult to successfully support manufacturing businesses. In addition,
Iceland’s work force is highly skilled compared to other countries which
means it is advantageous for the country to seek competencies in knowledge
work as opposed to manually intensive industries the fishing industry,
of course, is one major exception.
Niche Markets
However, a few domestic companies
do exist in hardware manufacturing, but they tend to specialize in a couple
of niche markets. Specialist medical equipment presently designed and produced
in Iceland including diagnostic monitoring equipment. Some Icelandic producers
are in partnership with leading global sales and marketing companies in
these fields. Food processing equipment with high levels of automation
and computerization has also been developed for all areas of the fish industry.
Foreign investors have also taken stakes in new growth areas, for example
refrigeration technology. Furthermore, highly specialized industrial equipment
has been designed and manufactured in Iceland to serve worldwide markets,
for example robots for aluminum plants, pulp molding systems and a wide
range of monitoring devices.
Foreign Manufacturers
There are a multitude of foreign
companies with local presence in Iceland that operate freely in the country’s
IT manufacturing sector. Many of the large multinationals have taken up
business in the country. IBM has operated a branch in Iceland since 1967,
and Hewlett Packard has been in business there since 1985. Japanese firms
have also invested in Iceland’s IT manufacturing industry. Most leading
computer and software brands are represented, either as subsidiaries or
through authorized local service agents. Players include Microsoft, Oracle,
Software AG, Informix, CA, Compaq, Digital Corporation, and Novell.
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