Information Technology Landscape in Romania

Hardware Manufacturing

Overview

The total size of the Romanian computer hardware market in 1998 was estimated at $150 million. About 45 percent of the market is supplied by local system integrators, several of them having the status of original equipment manufacturers. Imports cover 55 percent of the market, and come mainly from such traditional U.S. suppliers as IBM, Compaq, Hewlett-Packard, and Cisco. The bulk of third-country imports (mainly components) comes from Taiwanese and Singaporean companies. The primary source of laptops is Japan (Canon and Toshiba).

Projections for the 1999-2002 period estimate that the market will grow by an average of 15
percent annually. Best prospects include: PC6x86, PC5x86, Pentium II-333MHz, network
interfaces and other communication interfaces (modems, faxes, etc.), and multimedia
equipment. As a general trend of the market, brand-name PCs have better prospects than
no-name PCs and hardware which includes multimedia equipment is preferred.

Romanian demand for computers is very large, given the virtual lack of computerization before the revolution of 1989. Until now, the greatest demand has been from  governmental bodies, public corporations, private companies, banks, and some state-owned companies. Domestic production is still modest, although there are Romanian companies which assemble clone computers (e.g. with Packard Bell-USA or FORTE Computers - Singapore) or could become co-production venture partners. The most promising subsectors within the sector are high-performance personal computers, computer peripherals, local area networks, and wide area networks. (9)

Many U.S. computer manufacturers are already represented on the Romanian market. U.S. exports in this sector increased in 1994, in spite of unfavorable customs duties applied to U.S.  products following Romania’s association with the EU and the EFTA countries and in spite of competition from such suppliers as Germany, Holland, Taiwan, Austria, France, Korea, Singapore and Japan. Romanian demand for computers and peripherals is expected to witness a significant increase over the next years. The increase will be linked to major programs for the modernization of the national railway company SNCFR, the employment and social protection project, power sector rehabilitation and modernization project, telecommunications project for Rom-Telecom, cadastre project, as well as programs for the higher education reform program.

Data Table
 
 
1997(USD)
1998(USD)
1999(USD)
Total Market Size
127
150
175
Total Local Production
57
68
79
Total Exports
0
0
0
Total Imports
70
82
96
Imports from the US
50
58
66

Hardware Industry before 1989

Before 1989, Romania had one main computer production facility, the imaginatively-named
Computer Manufacturing Company (FCE Bucharest), that produced mini/microcomputers for the local market. There were also a number of producers, including ROMCD (Romanian Control Data), making computer peripherals (disk drives and printers) for domestic consumption. ROMCD also had a steady, but
modest, hard currency export market.  The work of these organizations included both product and process modification for the Romanian market. They were capable of producing industrial process monitoring and control equipment, which used microelectronic components and operating
software put together in a customised way for particular applications. (10)

Despite its isolationism, Romanian IT was largely based on Western technology.  However, there was a major technological lag between Romanian-produced hardware and that available in Western nations. The mainstays of Romanian production during the 1980s were minicomputers:

• the Felix C, licensed from the French Iris-50, which was compatible with, and
based on, the Honeywell Bull C11;
• the Independent which was compatible with, and based on, the DEC PDP/11;
• the Coral which was likewise an unlicensed relative of the DEC VAX 11/730.

ROMCD was – against all the odds – a joint venture with the US IT firm, Control Data Corporation, making products under licence, with its main product of the '80s being a 58MB disk drive licensed in 1977.  In all cases, the technology was at least ten years out of date. While the West was in the middle of the PC explosion, Romanian computer operators were still running batch jobs using punch cards, with waiting times of several days at some installations because of the backlog of runs.  Eventually, towards the last part of the 1980s, a combination of reverse engineering, access to components from South-East Asia, and some local innovation produced the first Romanian microcomputers: the Felix M18 and M118 series that ran CP/M, which were then succeeded by the Felix PC that initially ran a localized MS-DOS variant in 128K of memory.  This represented some degree of "technological catch-up", being only just over five years behind Western technology. However, Romania did not really succeed in its goal of
independence. It did not attain the higher levels of technological capability in hardware production, and it remained a dependent follower of Western IT trends more than an independent innovator. Interest in local microcomputers was also limited at a time when foreign PCs were starting to leak into the country.

Hardware Industry after 1989

Hardware-producing enterprises have fared badly after 1989. As Western hardware began to become available, comparisons with Romanian-produced computers and peripherals were unflattering. Romanian hardware was seen to be slower, lower capacity, harder to maintain, energy-inefficient, costlier and generally out-of-date. As state funding for mainstream computers also dried up, demand for
local hardware consequently imploded and the firms were forced to diversify.  Although nominally autonomous, their survival has relied on state contracts for mass production of items such as cash registers, electronic scales, and telecommunications equipment. ROMCD, for example, saw its joint venture lapse and it then merged with other companies to form Romanian Cable Systems, focusing on production of telecommunications equipment. (11)

Some of the technological capabilities created prior to 1989 have been retained, but many have not and many skilled staff have also left these enterprises to go overseas, to set up their own company, or to work for the locally-based subsidiaries of IT multinationals.

However, there are a number of private sector systems integration firms, with the larger ones typically employing 10-50 staff. One example is Infocib which won a contract to computerise Bucharest's Victoria Superstore. Infocib analysts worked with client managers and IT staff to develop a set of information systems requirements. Infocib's integration work then consisted of:

• purchase of the required hardware items: Compaq PCs, a network infrastructure,
and point-of-sale terminals;
• purchase of a number of retail packages covering accounts, purchase, inventory,
sales and MIS reporting functions;
• installation of hardware systems;
• creation of customised links and a Romanian interface for the software packages;
• installation of software systems;
• client staff training; and
• continuing support.
The work of such firms has tended to be more software- than hardware-focused, and
they represent an important pool of Romania's current software capabilities.
 
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Created by Dan Jianu                                                                                                   Last Updated, December 16, 1999