IT Impact on Businesses
Taking into consideration everything that was covered in this
project, one might see that Estonia has gone a long way to become a competitive
country when it comes to attracting attention of the world's community and
especially businesses. Even though there is still a number of issues to work
out, Estonia should appear on the list of many businesses looking to expand and
looking for a "landing strip" in Eastern Europe.
Impact
on the non-IT business
Local and international
enterprises that plan to open or expand their operations in Estonia relying on
IT technologies as being an enabler will have no difficulties doing so from the
technical perspective. Estonian IT industry overall is highly competitive thanks
to extensive deregulation and stimulation of competition. Therefore, prices for
various IT services are acceptable. Wireless network is very well-developed,
covers the entire country, and is built according to European standards. In
addition, Estonia banking system is the most developed one in the Baltic region
and a very well developed one when compared to the rest of the world. Moreover,
E-banking has taken off quite well and is supported by the number of Estonian
banks.
Also, there is a number of software and hardware
companies, local and foreign, that can develop software packages, design web
pages, and set up the infrastructure for businesses on order and at competitive
prices. Workforce to support the IT function in the company is also available
(even though there is officially considered to be a shortage) at rates less
expensive than in Europe and US.
Thus, a new company will not
have problems setting up IT support for its business. However, before going into
business in Estonia, a company has to take into consideration the fact
that IT enabled business is still a novelty for a greater part of the country.
For example, if this company plans to sell goods over the Internet, it has to
know that Estonians are still very cautious to buy anything over the Net, and
that they do not find such shopping to be too much fun. Moreover, for security
purposes and because of rather low credit card penetration companies must use
COD method of payment for the merchandise ordered via the Internet. Also, the
location and a very small size of the country might create some difficulties.
The
bottom line is that IT is not a problem in Estonia today -- the deciding factor
for success will be a viable business plan.
Impact on the
IT Business
For an established IT company, Estonia might
be a good place to locate its R&D center focused on the Baltic Region,
Scandinavian countries, and Western Russia. This center can be a either a
software development/customization or a new hardware concept development center
alike. Well-developed IT infrastructure and availability of highly skilled labor
at competitive prices would make such centers worthwhile.
As
for a new start-up IT company, especially the one developing software, a major
problem to deal with in Estonia would be software piracy. Even though the
government is stepping up the measures against counterfeit software
manufacturers and its exporters/importers, and Estonian software companies have
been doing much better lately because of that, the problem still remains.
Another
problem might be a difficulty of obtaining venture capital in case if the
company's project is a rather small one. Fortunately, it seems like the
situation on that front is getting brighter with big investment funds beginning
to pay attention to and support smaller projects.
In summary, for
an local IT company or the one looking for a right place to establish its
Eastern European operations, Estonia is very much worth considering.