2012 EALS Plenary Speaker: Chad Bauman
Chad M. Bauman has just joined the Smithsonian Institution as the Director of Marketing and Membership for the Smithsonian Associates.
Prior to the Smithsonian, Chad was the Director of Communications for Arena Stage at the Mead Center for American Theater, where he supervised the marketing, media relations, publications, sales and front of house departments. He was recruited to join the company in the fall of 2007 in order to develop strategies to guide the company through a 2.5 year transition period while a new $135 million, three theater complex was being built. While at Arena Stage, he rebranded the 60 year old resident theater as a national center, reversed a seven year subscription decline, almost doubled the subscription base and increased subscription revenue by 105%. In addition, he increased total earned revenue by 154%, increased the number of new patrons by 90% and reduced patron attrition by 7%. During his tenure, Arena Stage set new all-time records for highest grossing play, highest grossing musical, highest grossing week and highest grossing day in four separate fiscal years.
Previously, he was the Director of Marketing and Communications at Americans for the Arts, the nation’s leading non-profit organization for advancing the arts in America. At Americans for the Arts, he was responsible for all earned revenue goals, branding, strategic communications, and promoting the organization's more than 480 different programs.
As a speaker and consultant, he has worked with a wide variety of clients including City Theatre Company, Carnegie Hall, the Flynn Center for the Performing Arts, the Philadelphia Cultural Alliance, ArtsMidwest, the Arts & Business Council and the National Arts Marketing Project.
He currently teaches in the MFA Producing Program at CalArts, the graduate Arts Administration Program at Drexel University, and the graduate Arts Management Program at American University.
In 2011 and 2012, Washington Life Magazine named Chad one of the most influential leaders under 40 in our nation’s capital. He currently writes a bi-monthly column for DC Theatre Scene, and founded the Arts Marketing Blog.
He graduated as an Ahmanson Scholar with an MFA in Producing from CalArts, and as a Presidential Scholar in the Honors College with a Bachelor of Science in Education from Missouri State University.
Keep in touch with Chad: www.arts-marketing.blogspot.com (blog) / @chadbauman (Twitter)