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Kogod’s New E-Magazine Hits 10,000 In-boxes

By Adrienne Frank

(Illustration courtesy of 'Kogod Now')

(Illustration courtesy of 'Kogod Now')

Check your in-box: Kogod Now, the business school’s new e-magazine, launches today.

The sleek, 53-page, biannual publication showcases innovative faculty research—and its implications for Washington, Wall Street, and business worldwide.

“Our faculty have a wealth of expertise, professionally and academically, and they’re producing top-of-their-field research,” said Jackie Sauter, assistant director, digital communications, and Kogod Now editor. “This magazine is about promoting faculty as Kogod’s biggest asset.”

The inaugural issue was e-mailed to 10,000 people, the bulk of them Kogod alumni. The magazine will also draw readers via Twitter, Facebook, LinkedIn, and the Kogod Web site. Print copies were sent to donors, local business leaders, recruiters, and peer institutions.

Custom publications, the majority of which are alumni focused, are gaining popularity at B-schools across the region, including George Washington, Georgetown, and University of Maryland. Instead of touting the accomplishments of alumni, however, Kogod Now zeroes in on faculty scholarship.

The inaugural issue, “Peace Through Commerce,” serves up 15 faculty experts—about one-quarter of Kogod’s professors—whose work in finance, management, international business, and information technology has important implications for business operations in post-conflict countries.

“Peace through commerce was a natural choice. It’s a very D.C.-centric theme, which we’re uniquely positioned to explore,” said Sauter.

Features include:

  • a cover story on how businesses navigate ethical, governmental, financial, and technological hurdles to create models for fostering peace through commerce
  • a story on socially responsible investing in the global marketplace, in countries like Sudan
  • tips on how to invest through microfinance
  • an exploration of sustainable development in the District, as Washington gears up to absorb 1.7 million new residents by 2030
  • a Q&A with Don Williamson, executive director of Kogod’s new Tax Center, on how married students should handle taxes
  • tips on how to avoid social media slipups

“Through the magazine, we highlight a theme that crosses traditional disciplinary lines and tells a story that is grounded in rigorous academic research and yet immediately relevant to business practitioners,” said senior associate dean for academic affairs Kathleen Getz, one of the professors featured in the magazine. “The story that emerges is uniquely Kogod, because of the particular research interests of our faculty as well as our faculty scholars’ passion for seeing their insights affect practice.”

Although the inaugural issue just hit in-boxes, Sauter and her staff are already working on the September issue, which will focus on health care.

“We set out to create something thought provoking and different, unlike anything Kogod’s ever done,” she said. “We want people to sit up and say, ‘wow.’”