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Brand Guidelines

CTRL Logo Usage Guidelines

With a new name (April 2009), it is important to continue to establish name awareness on campus. Please use the full-name logo on all promotional materials (posters, signs, brochures) representing the Center for Teaching, Research & Learning and its various services.

When using the abbreviated logo, please include the full name in the text of brochures, programs, forms, postcards, etc. Exceptions may be appropriate; please show design to the graphic designer for approval.

If you are creating media specifically for your office, you may use the appropriate sub-logo. Please also include the text "Center for Teaching, Research & Learning" somewhere on this piece.

Punctuation: Consistently use the comma and & symbol.

Logo Files

Center for Teaching, Research & Learning logo


  • For web (72 dpi), Format: JPG, Size: 300 pixels wide
  • For print (300 dpi), Format: JPG, Size: 3" or 900 pixels wide
Black ink:

CTRL logo (abbreviated name)

Color Black ink

Brand Consistency


  • AU Red:
    • CMYK: C=4 M=100 Y=100 K=0
    • RGB: R=226 G=31 B=38
    • Web color #: E21F26
    • PMS:
  • AU Blue:
    • CMYK: C=100 M=100 Y=26 K=13
    • RGB: R=44 G=43 B=109
    • Web color #: 2C2B6D
    • PMS:


  • AU fonts:
    • Serif font: Garamond
    • San serif font: Arial
  • CTRL logo font: Futura Condensed Medium

Sub Logos


Faculty Corner