Public Communication Research (3)

Course Level: Undergraduate

Public Communication Research (3) (PC) Gain an understanding of how research informs decision making in strategic communication. Introduction to qualitative and quantitative research methods. Formulate research questions, develop and execute a research design, including sampling, measurement, data collection and interpretation of results. Conduct research projects using methods such as focus groups, content analysis, experiments, observations and surveys. Apply the results to strategic communication problems and learn about emerging research trends. Usually Offered: fall and spring. Prerequisite: COMM-301 with a B or better. Restriction: Public Relations & Strategic Communication (BA) and minimum 2.5 GPA.