COMMUNICATION

COMM-496
Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate

Topics vary by section, may be repeated for credit with different topic. Prerequisite: minimum 2.5 GPA.

COMM-496
001
COMMUNICATION
FALL 2015

Course Level: Undergraduate

Selected Topics: Non-recurring (1-6)

Strategic Communication and Event Management

The field of public relations is multi-faceted incorporating theory, strategy, objectives, tactics, communication, media, and evaluation. One element that is crucial is the significance of events and the role they play in the overall strategy of a campaign or organization. Be it any genre or field-- nonprofits, news, politics, corporate, sports, entertainment, or small business, the impact of events is extraordinary. These events could undoubtedly be the means for some companies to survive or succeed. This course is an opportunity for students to implement the theory they have learned in public communication and merge concepts with real application.

COMM-496
002
COMMUNICATION
FALL 2015

Course Level: Undergraduate

Selected Topics: Non-recurring (1-6)

Preparing for the Primaries

A look at the history of the presidential nominating process, its evolution and practice in recent campaigns. The course also observes, analyzes and critiques the 2016 field of presidential hopefuls, their campaigns as they unfold and how the media are covering and framing them.