COMMUNICATION

COMM-551
Grassroots Digital Advocacy (3)

Course Level: Undergraduate/Graduate

(PC) This course examines advocacy communication campaigns that use digital strategies and techniques. Students explore how social media, mobile technology, and online activist tools raise awareness for causes, candidates, and issues; analyze campaigns within the context of digital commination theories; and consider the impact of technology on grassroots advocacy. Prerequisite: minimum 2.5. GPA.