COMMUNICATION

COMM-596
Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate/Graduate

Topics vary by section, may be repeated for credit with different topic. Prerequisite: minimum 2.5 GPA.

COMM-596
001
COMMUNICATION
FALL 2014

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

Strategic Communication in Advertising

This course explores advertising and its critical role in the strategic communication field. The course examines the principles behind effective advertising, the planning involved in advertising campaigns, the strategies used to reach target audiences, the creative process involved in producing an ad, and the art of creative briefs.