COMMUNICATION

COMM-596
Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate/Graduate

Topics vary by section, may be repeated for credit with different topic. Restriction: minimum 2.5 GPA.

COMM-596
001
COMMUNICATION
SPRING 2016

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

Advertising Lab: Strategic Communication Campaigns

Advertising lives or dies on the ability to reach target audiences vigorously, relentlessly and repeatedly. This course seeks to identify the "secret sauce" in the most successful ad campaigns. Using industry-standard creative briefs and strategies, the class breaks into focused creative teams to develop powerful messages across all media, from small-space print ads to 30-second television commercials to digital/mobile messages. In addition, the class surveys and rates breaking marketing campaigns, with particular focus on advertising's Big Day, Super Bowl Sunday.