COMMUNICATION

COMM-596
Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate/Graduate

Topics vary by section, may be repeated for credit with different topic. Prerequisite: minimum 2.5 GPA.

COMM-596
001
COMMUNICATION
FALL 2014

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

Strategic Communication in Advertising

This course explores advertising and its critical role in the strategic communication field. The course examines the principles behind effective advertising, the planning involved in advertising campaigns, the strategies used to reach target audiences, the creative process involved in producing an ad, and the art of creative briefs.

COMM-596
001
COMMUNICATION
SPRING 2015

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

The Design of Game Play

This course provides a foundation for critical examination and construction of effective game design, incorporating analogue game design, technical solutions, and the role of games and play in society and culture. The course is designed to be useful to any student looking to engage an audience through interactive educational, emotional, and market-driven materials. Meets with COMM-596 002.

COMM-596
002
COMMUNICATION
SPRING 2015

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

The Design of Game Play

This course provides a foundation for critical examination and construction of effective game design, incorporating analogue game design, technical solutions, and the role of games and play in society and culture. The course is designed to be useful to any student looking to engage an audience through interactive educational, emotional, and market-driven materials. Meets with COMM-596 001.