COMMUNICATION

COMM-625

Course Level: Graduate

Innovation and the Media Industry (3) This course explores how new ventures and established media/communication companies have been successful in the digital environment. The course equips students with the tools of media entrepreneurship focusing on ideation, monetization, competitive scan, and the beginning of a business plan. Usually Offered: fall. Restriction: Media Entrepreneurship (MA) or Journalism and Digital Storytelling (MA).