Seminar in Media Entrepreneurship (3)
Course Level: Graduate
This course explores how new ventures and established media/communication companies have been successful in the digital environment. The course equips students with the tools of media entrepreneurship focusing on ideation, monetization, competitive scan, and the beginning of a business plan. Usually offered every fall. Prerequisite: admission to MA in Media Entrepreneurship or weekend MA in Communication: Journalism and Public Affairs program or permission of program director.