GOVERNMENT

GOVT-521
Topics in Campaign Management (1)

Course Level: Undergraduate/Graduate

Topics vary by section; may be repeated for credit with different topic. One-credit hour advanced workshops conducted by campaign professionals are offered in areas such as campaign media production and strategy; campaign fundraising; get-out-the-vote; and election analysis. Usually offered every term. Prerequisite: GOVT-110 or GOVT-620, and minimum 2.5 GPA.

GOVT-521
003
GOVERNMENT
SPRING 2016

Course Level: Undergraduate/Graduate

Topics in Campaign Management (1)

Strategic Message Development

From the campaign elements of opposition research to survey research to campaign message design and production, this 4 day two weekend course uses an actual 2016 U.S. Senate election to explore the process political campaign professionals undertake to develop a winning election strategy and message.

GOVT-521
002
GOVERNMENT
SPRING 2016

Course Level: Undergraduate/Graduate

Topics in Campaign Management (1)

Campaign Fundraising

Students learn key techniques of campaign fundraising, including making the "ask", organizing finance committees, planning events, writing direct mail and telemarketing scripts, working with PACs/parties and implementing digital strategies. Participants choose a cause/campaign and prepare the components of a finance plan as their final project.