Personal Branding and the Career Campaign (1)

Course Level: Undergraduate

This course helps students take a comprehensive approach to charting and managing their careers in both the short and long term. It reviews how to assess personal interests, skills, and values against market/industry trends to identify where there is optimal fit, as well as a competitive advantage. Students learn how to identify target companies/organizations and assess corporate culture to make effective choices. Elements of an outreach campaign including targeted marketing materials, networking strategies, interviewing, negotiating, and accepting job offers while building a lifelong network are emphasized, as is increasing internship/job search productivity. May be taken pass/fail only. Prerequisite: KSB-200 or permission of instructor.