MARKETING

MKTG-300
Principles of Marketing (3)

Course Level: Undergraduate

Introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Relationships between consumers, business, and government are explored. Prerequisite: ECON-200. Note: Students may not receive credit toward a degree for both MKTG-250 and MKTG-300.