MARKETING

MKTG-302
Marketing Research (3)

Course Level: Undergraduate

Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: MKTG-300 or MKTG-250, and STAT-202 or STAT-203.