MARKETING

MKTG-411
Advertising and Marketing Communications Management (3)

Course Level: Undergraduate

The role of advertising, public relations, personal selling, and sales promotion in business. Emphasis on how promotional campaigns are planned, created, and budgeted, and how these campaigns can inform buyers, change attitudes, and increase sales. Prerequisite: MKTG-301 (may be taken concurrently) and upper-division standing.