MKTG-250
Marketing & Business for Comm
OPEN
001
 
03.00
Carberry,M  
 
 
F       02:35PM 05:15PM  TBA  TBA    01/11/16 05/03/16
 
Not open to KSB majors.
OPEN
002
 
03.00
Pawlowski,S  
 
 
M       05:30PM 08:00PM  TBA  TBA    01/11/16 05/03/16
 
Not open to KSB majors.
OPEN
003
 
03.00
Ramani,G  
 
 
MTH     10:20AM 11:35AM  TBA  TBA    01/11/16 05/03/16
 
Not open to KSB majors.
OPEN
004
 
03.00
Carberry,M  
 
 
M       02:35PM 05:15PM  TBA  TBA    01/11/16 05/03/16
 
Not open to KSB majors.
OPEN
005
 
03.00
Ramani,G  
 
 
MTH     01:10PM 02:25PM  TBA  TBA    01/11/16 05/03/16
 
Not open to KSB majors.
MKTG-300
Principles of Marketing
Prerequisite: ECON-200.
CLOSED
001
 
03.00
Hastak,M  
 
 
TF      11:45AM 01:00PM  TBA  TBA    01/11/16 05/03/16
 
CLOSED
002
 
03.00
Hastak,M  
 
 
TF      04:00PM 05:15PM  TBA  TBA    01/11/16 05/03/16
 
CLOSED
003
 
03.00
Clayton,M  
 
 
MTH     11:45AM 01:00PM  TBA  TBA    01/11/16 05/03/16
 
OPEN
004
 
03.00
Clayton,M  
 
 
TF      02:35PM 03:50PM  TBA  TBA    01/11/16 05/03/16
 
CLOSED
005
 
03.00
Ghosh,J  
 
 
MTH     04:00PM 05:15PM  TBA  TBA    01/11/16 05/03/16
 
MKTG-301
Consumer Behavior
Prerequisite: MKTG-300 or MKTG-250.
OPEN
001
 
03.00
Swasy,J  
 
 
TF      10:20AM 11:35AM  TBA  TBA    01/11/16 05/03/16
 
CLOSED
002
 
03.00
Russell,C  
 
 
TF      11:45AM 01:00PM  TBA  TBA    01/11/16 05/03/16
 
OPEN
003
 
03.00
Swasy,J  
 
 
TF      01:10PM 02:25PM  TBA  TBA    01/11/16 05/03/16
 
MKTG-302
Marketing Research
Prerequisite: MKTG-300 or MKTG-250, and STAT-202 or STAT-203.
OPEN
001
 
03.00
Mitra,A  
 
 
MTH     01:10PM 02:25PM  TBA  TBA    01/11/16 05/03/16
 
CANCELLED
002
 
03.00
Mitra,A  
 
 
MTH     10:20AM 11:35AM  TBA  TBA    CANCELLED
 
MKTG-311
Internet Marketing
Prerequisite: MKTG-300 or MKTG-250.
CLOSED
001
 
03.00
Murphy,M  
 
 
T       05:30PM 08:00PM  TBA  TBA    01/11/16 05/03/16
 
MKTG-390
Ind Reading in Marketing
Prerequisite: permission of instructor and department chair.
CLOSED
000
***** Varies by Student ****** 
01.00-03.00
 
 
 
 
MKTG-391
Internship in Marketing
Prerequisite: MKTG-300 or MKTG-250, KSB-211, and permission of instructor.
OPEN
001
 
01.00
Swasy,J  
 
 
 
OPEN
002
 
02.00
Swasy,J  
 
 
 
OPEN
003
 
03.00
Swasy,J  
 
 
 
MKTG-411
Advertsng & Marketng Comm Mgt
Prerequisite: MKTG-301 (may be taken concurrently) and upper-division standing.
OPEN
001
 
03.00
Grier,S  
 
 
TH      01:10PM 03:50PM  TBA  TBA    01/11/16 05/03/16
 
CLOSED
002
 
03.00
Carberry,M  
 
 
T       05:30PM 08:00PM  TBA  TBA    01/11/16 05/03/16
 
MKTG-412
Advertising & Promo Campaigns
Prerequisite: MKTG-411 and upper-division standing.
OPEN
001
 
03.00
Russell,C  
 
 
F       02:35PM 05:15PM  TBA  TBA    01/11/16 05/03/16
 
MKTG-421
Brand Management
Prerequisite: MKTG-250 or MKTG-300.
CLOSED
001
 
03.00
Mazvancheryl,S  
 
 
T       02:35PM 05:15PM  TBA  TBA    01/11/16 05/03/16
 
OPEN
002
 
03.00
Mazvancheryl,S  
 
 
F       10:20AM 01:00PM  TBA  TBA    01/11/16 05/03/16
 
MKTG-490
Ind Study Project in Marketing
Prerequisite: MKTG-300 or MKTG-250, and MKTG-302, and permission of instructor and department chair.
CLOSED
000
***** Varies by Student ****** 
01.00-03.00
 
 
 
 
MKTG-496
Selected Topics:Non-Recurring
Prerequiste: MKTG-300 or MKTG-250.
CANCELLED
002
Marketing for New Product Mgmt 
03.00
Ramani,G  
 
 
W       11:45AM 02:25PM  TBA  TBA    CANCELLED
 
Prerequisite: MKTG-300 or MKTG-250. Marketing for New Product Management This course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Meets with MKTG-696 001. Prerequisite: MKTG-300 or MKTG-250.
(Meets with MKTG 696 001)
CLOSED
003
New Product Management 
03.00
Ramani,G  
 
 
W       11:45AM 02:25PM  TBA  TBA    01/11/16 05/03/16
 
New Product Management The course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Meets with MKTG-696 003. Prerequisite: MKTG-300 or MKTG-250.
(Meets with MKTG 696 003)
MKTG-541
Sports Marketing Management
Prerequisite: undergraduate MKTG-300 or MKTG-250; graduate: MKTG-610, MKTG-612, or MKTG-632.
OPEN
001
 
03.00
Eyl,D; Hudgins,C  
 
 
W       08:10PM 10:40PM  TBA  TBA    01/11/16 05/03/16
 
(Meets with MKTG 541 002)
CLOSED
002
 
03.00
Eyl,D; Hudgins,C  
 
 
W       08:10PM 10:40PM  TBA  TBA    01/11/16 05/03/16
 
Open only to MS Marketing students.
(Meets with MKTG 541 001)
MKTG-551
Marketing for Social Change
Prerequisite: undergraduate: MKTG-300 or MKTG-250; graduate: MKTG-610, MKTG-612, or MKTG-632.
OPEN
001CB
 
03.00
Grier,S  
 
 
T       05:30PM 08:00PM  TBA  TBA    01/11/16 05/03/16
 
As a part of this course, students will engage with a nonprofit agency or school in the D.C. area to apply their course knowledge.
(Meets with MKTG 551 002CB)
OPEN
002CB
 
03.00
Grier,S  
 
 
T       05:30PM 08:00PM  TBA  TBA    01/11/16 05/03/16
 
As a part of this course, students will engage with a nonprofit agency or school in the D.C. area to apply their course knowledge. Open only to MS Marketing students.
(Meets with MKTG 551 001CB)
MKTG-561
Cust Rltnshp Mgt/Database Mktg
Prerequisite: undergraduate: MKTG-300 or MKTG-250; graduate: MKTG-610, MKTG-612, or MKTG-632.
OPEN
001
 
03.00
Doyle,J  
 
 
M       05:30PM 08:00PM  TBA  TBA    01/11/16 05/03/16
 
(Meets with MKTG 561 002)
OPEN
002
 
03.00
Doyle,J  
 
 
M       05:30PM 08:00PM  TBA  TBA    01/11/16 05/03/16
 
Open only to MS Marketing students.
(Meets with MKTG 561 001)
MKTG-612
Marketing Management
OPEN
001
 
03.00
Mazvancheryl,S  
 
 
TH      08:30AM 11:30AM  TBA  TBA    01/25/16 05/03/16
 
Open only to full-time MBA students.
OPEN
002HB
 
03.00
Mitra,A  
 
 
T       06:00PM 09:00PM  TBA  TBA    01/19/16 03/05/16
 
Open only to professional MBA students. The course is offered in hybrid format including face to face meeting and online work.
OPEN
003
 
03.00
Susko,C  
 
 
M       05:30PM 08:00PM  TBA  TBA    01/11/16 05/03/16
 
CANCELLED
010OL
 
03.00
Boland,W  
 
 
T       07:00PM 09:50PM  TBA  TBA    CANCELLED
 
Course taught entirely online. Open only to Online MBA and Online MS in Analytics students.
OPEN
011OL
 
03.00
McKinney,E  
 
 
M       07:30PM 09:20PM  TBA  TBA    01/04/16 03/12/16
 
Course taught entirely online. Open only to Online MBA and Online MS in Analytics students.
(Meets with MKTG 612 015OL)
CANCELLED
012OL
 
03.00
 
 
 
M       07:30PM 09:20PM  TBA  TBA    CANCELLED
 
Course taught entirely online. Open only to Online MBA and Online MS in Analytics students.
CANCELLED
013OL
 
03.00
Boland,W  
 
 
M       07:00PM 08:50PM  TBA  TBA    CANCELLED
 
Course taught entirely online. Open only to Online MBA and Online MS in Analytics students.
CLOSED
014OL
 
03.00
Boland,W  
 
 
T       07:00PM 08:50PM  TBA  TBA    01/04/16 03/12/16
 
Course taught entirely online. Course taught entirely online. Open only to Online MBA and Online MS in Analytics students.
CLOSED
015OL
 
03.00
McKinney,E  
 
 
M       07:30PM 09:20PM  TBA  TBA    01/04/16 03/12/16
 
Course taught entirely online.
(Meets with MKTG 612 011OL)
OPEN
020OL
 
03.00
 
 
 
T       08:00PM 09:50PM  TBA  TBA    04/02/16 06/11/16
 
Course taught entirely online. Open only to Online MBA and Online MS in Analytics students.
OPEN
021OL
 
03.00
 
 
 
TH      08:00PM 09:50PM  TBA  TBA    04/02/16 06/11/16
 
Course taught entirely online. Open only to Online MBA and Online MS in Analytics students.
MKTG-651
Strat Marketing for Nonprofits
Prerequisite: MKTG-610, MKTG-612, or MKTG-632.
OPEN
001A
 
01.50
Carberry,M  
 
 
W       05:30PM 08:00PM  TBA  TBA    01/11/16 03/04/16
 
MKTG-655
Entertainment Marketing
Prerequisite: MKTG-610, MKTG-612, or MKTG-632.
OPEN
001B
 
01.50
Sobel,J  
 
 
TH      05:30PM 08:00PM  TBA  TBA    03/14/16 05/03/16
 
MKTG-688
Applied Client Project
Prerequisite: admission to the MS in Marketing.
OPEN
001
 
03.00
Clayton,M  
 
 
T       10:20AM 01:00PM  TBA  TBA    01/11/16 05/03/16
 
MKTG-690
Ind Study Project in Marketing
Prerequisite: permission of instructor and department chair, and MKTG-612.
CLOSED
000
***** Varies by Student ****** 
01.00-06.00
 
 
 
 
MKTG-691
Internship in Marketing
Prerequisite: permission of instructor and department chair, and MKTG-612.
OPEN
001
 
01.00
Swasy,J  
 
 
 
OPEN
002
 
02.00
Swasy,J  
 
 
 
OPEN
003
 
03.00
Swasy,J  
 
 
 
MKTG-696
Selected Topics:Non-Recurring
CANCELLED
001
Marketing for New Product Mgmt 
03.00
Ramani,G  
 
 
W       11:45AM 02:25PM  TBA  TBA    CANCELLED
 
Prerequisite: admission to MS in Marketing and MKTG-610, MKTG-612, or MKTG-632. Marketing for New Product Management This course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Meets with MKTG-496 002. Prerequisite: admission to MS in Marketing and MKTG-610, MKTG-612, or MKTG-632.
(Meets with MKTG 496 002)
CANCELLED
002
New Product Management 
03.00
Ramani,G  
 
 
W       11:45AM 02:25PM  TBA  TBA    CANCELLED
 
New Product Management The course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Meets with MKTG-496 003. Prerequisite: admission to MS in Marketing and MKTG-610, MKTG-612, or MKTG-632.
CLOSED
003
New Product Management 
03.00
Ramani,G  
 
 
W       11:45AM 02:25PM  TBA  TBA    01/11/16 05/03/16
 
New Product Management The course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Meets with MKTG-496 003. Prerequisite: MKTG-610, MKTG-612, or MKTG-632.
(Meets with MKTG 496 003)
MKTG-755
Applied Market Segmentation
Prerequisite: MKTG-610, MKTG-612, or MKTG-632.
OPEN
001A
 
01.50
Mancini,M  
 
 
TH      05:30PM 08:00PM  TBA  TBA    01/11/16 03/04/16
 
MKTG-765
Brand Strategy
Prerequisite: MKTG-610, MKTG-612, or MKTG-632.
OPEN
001
 
03.00
Swasy,J  
 
 
M       08:55AM 11:35AM  TBA  TBA    01/11/16 05/03/16