MKTG-250
Marketing & Business for Comm
WAIT-1
001
 
03.00
Carberry,M  
 
 
MTH     02:30PM 03:45PM  TBA  TBA    08/29/16 12/19/16
 
OPEN
002
 
03.00
Carberry,M  
 
 
F       11:20AM 02:10PM  TBA  TBA    08/29/16 12/19/16
 
CLOSED
003
 
03.00
Amaral,N  
 
 
TF      12:55PM 02:10PM  TBA  TBA    08/29/16 12/19/16
 
OPEN
004
 
03.00
Ramani,G  
 
 
W       11:20AM 02:10PM  TBA  TBA    08/29/16 12/19/16
 
CLOSED
005
 
03.00
Ramani,G  
 
 
T       05:30PM 08:00PM  TBA  TBA    08/29/16 12/19/16
 
MKTG-300
Principles of Marketing
Prerequisite: ECON-200.
CLOSED
001
 
03.00
Clayton,M  
 
 
TF      11:20AM 12:35PM  TBA  TBA    08/29/16 12/19/16
 
OPEN
002
 
03.00
Swasy,J  
 
 
TF      09:45AM 11:00AM  TBA  TBA    08/29/16 12/19/16
 
Restriction: AU Honors or University Honors.
OPEN
003
 
03.00
Clayton,M  
 
 
MTH     11:20AM 12:35PM  TBA  TBA    08/29/16 12/19/16
 
OPEN
004
 
03.00
Hastak,M  
 
 
TF      11:20AM 12:35PM  TBA  TBA    08/29/16 12/19/16
 
CLOSED
005
 
03.00
Hastak,M  
 
 
TF      04:05PM 05:20PM  TBA  TBA    08/29/16 12/19/16
 
OPEN
006
 
03.00
Clayton,M  
 
 
MTH     02:30PM 03:45PM  TBA  TBA    08/29/16 12/19/16
 
MKTG-301
Consumer Behavior
Prerequisite: MKTG-300 or MKTG-250.
OPEN
001
 
03.00
Swasy,J  
 
 
TF      02:30PM 03:45PM  TBA  TBA    08/29/16 12/19/16
 
WAIT-1
002
 
03.00
Russell,C  
 
 
MTH     09:45AM 11:00AM  TBA  TBA    08/29/16 12/19/16
 
MKTG-302
Marketing Research
Prerequisite: MKTG-300 or MKTG-250, and STAT-202 or STAT-203.
CLOSED
001
 
03.00
Mitra,A  
 
 
MTH     11:20AM 12:35PM  TBA  TBA    08/29/16 12/19/16
 
CANCELLED
002
 
03.00
Mitra,A  
 
 
MTH     02:30PM 03:45PM  TBA  TBA    CANCELLED
 
MKTG-311
Internet Marketing
Prerequisite: MKTG-300 or MKTG-250.
WAIT-2
001
 
03.00
Monga,S  
 
 
TH      05:30PM 08:00PM  TBA  TBA    08/29/16 12/19/16
 
MKTG-391
Internship in Marketing
Prerequisite: MKTG-300 or MKTG-250 and KSB-211. Permission: instructor.
OPEN
001
 
01.00
Swasy,J  
 
 
 
OPEN
002
 
02.00
Swasy,J  
 
 
 
OPEN
003
 
03.00
Swasy,J  
 
 
 
OPEN
004
 
04.00
Swasy,J  
 
 
 
MKTG-411
Advertsng & Marketng Comm Mgt
Prerequisite: MKTG-301 (may be taken concurrently) and upper-division standing.
OPEN
001
 
03.00
Grier,S  
 
 
M       11:20AM 02:10PM  TBA  TBA    08/29/16 12/19/16
 
OPEN
002
 
03.00
Russell,C  
 
 
T       11:20AM 02:10PM  TBA  TBA    08/29/16 12/19/16
 
MKTG-421
Brand Management
Prerequisite: MKTG-250 or MKTG-300.
OPEN
001
 
03.00
Mazvancheryl,S  
 
 
M       05:30PM 08:00PM  TBA  TBA    08/29/16 12/19/16
 
WAIT-1
002
 
03.00
Mazvancheryl,S  
 
 
W       11:20AM 02:10PM  TBA  TBA    08/29/16 12/19/16
 
MKTG-431
Direct Response Marketing
Prerequiste: MKTG-300 or MKTG-250.
OPEN
001
 
03.00
Doyle,J  
 
 
M       05:30PM 08:00PM  TBA  TBA    08/29/16 12/19/16
 
MKTG-496
Selected Topics:Non-Recurring
Prerequiste: MKTG-300 or MKTG-250.
OPEN
001
New Product Management 
03.00
Ramani,G  
 
 
F       11:20AM 02:10PM  TBA  TBA    08/29/16 12/19/16
 
New Product Management (3) The course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Meets with MKTG-696 001.
(Meets with MKTG 696 001)
MKTG-541
Sports Marketing Management
Prerequisite: undergraduate MKTG-300 or MKTG-250; graduate: MKTG-612 or MKTG-632.
OPEN
001
 
03.00
Eyl,D; Hudgins,C  
 
 
W       08:20PM 10:50PM  TBA  TBA    08/29/16 12/19/16
 
(Meets with MKTG 541 002)
CLOSED
002
 
03.00
Eyl,D; Hudgins,C  
 
 
W       08:20PM 10:50PM  TBA  TBA    08/29/16 12/19/16
 
Restriction: Marketing (MS).
(Meets with MKTG 541 001)
MKTG-551
Marketing for Social Change
Prerequisite: undergraduate: MKTG-300 or MKTG-250; graduate: MKTG-612 or MKTG-632.
OPEN
001
 
03.00
Grier,S  
 
 
T       05:30PM 08:00PM  TBA  TBA    08/29/16 12/19/16
 
As a part of this course, students will engage with a nonprofit agency or school in the D.C. area to apply their course knowledge.
(Meets with MKTG 551 002)
OPEN
002
 
03.00
Grier,S  
 
 
T       05:30PM 08:00PM  TBA  TBA    08/29/16 12/19/16
 
Restriction: Marketing (MS). As a part of this course, students will engage with a nonprofit agency or school in the D.C. area to apply their course knowledge.
(Meets with MKTG 551 001)
MKTG-612
Marketing Management
OPEN
001
 
03.00
Mitra,A  
 
 
T       06:00PM 09:00PM  TBA  TBA    09/06/16 10/22/16
 
Instructional Method: Hybrid. Restriction: Business Administration (MBA): Professional.
OPEN
010
 
03.00
Clayton,M  
 
 
W       07:00PM 08:50PM  TBA  TBA    07/04/16 09/11/16
 
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
OPEN
011
 
03.00
Wyborny,J  
 
 
TH      08:00PM 09:50PM  TBA  TBA    07/04/16 09/11/16
 
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
CANCELLED
012
 
03.00
 
 
 
T       07:30PM 09:20PM  TBA  TBA    CANCELLED
 
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
OPEN
020
 
03.00
Ferry,L  
 
 
M       07:00PM 08:50PM  TBA  TBA    10/03/16 12/11/16
 
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
OPEN
021
 
03.00
Clayton,M  
 
 
W       07:30PM 09:20PM  TBA  TBA    10/03/16 12/11/16
 
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
MKTG-632
Understanding the Marketplace
Restriction: Marketing (MS).
OPEN
001
 
03.00
Amaral,N  
 
 
TF      09:45AM 11:00AM  TBA  TBA    08/29/16 12/19/16
 
MKTG-641
Digital Advertising & SEM
Prerequisite/Concurrent: MKTG-612 or MKTG-632.
CANCELLED
001
 
01.50
Allen,D; Coit,B  
 
 
W       05:30PM 08:00PM  TBA  TBA    CANCELLED
 
(Meets with MKTG 641 002)
CANCELLED
002
 
01.50
Allen,D; Coit,B  
 
 
W       05:30PM 08:00PM  TBA  TBA    CANCELLED
 
Restriction: Marketing (MS).
(Meets with MKTG 641 001)
OPEN
003
 
01.50
Coit,B; Cochran,T  
 
 
W       05:30PM 08:00PM  TBA  TBA    08/29/16 10/14/16
 
(Meets with MKTG 641 004)
OPEN
004
 
01.50
Coit,B; Cochran,T  
 
 
W       05:30PM 08:00PM  TBA  TBA    08/29/16 10/14/16
 
Restriction: Marketing (MS).
(Meets with MKTG 641 003)
MKTG-642
Managing Digital Brand Ident
Prerequisite/Concurrent: MKTG-612 or MKTG-632.
OPEN
001
 
01.50
Reicherter,B  
 
 
W       05:30PM 08:00PM  TBA  TBA    10/18/16 12/19/16
 
(Meets with MKTG 642 002)
OPEN
002
 
01.50
Reicherter,B  
 
 
W       05:30PM 08:00PM  TBA  TBA    10/18/16 12/19/16
 
Restriction: Marketing (MS).
(Meets with MKTG 642 001)
MKTG-691
Internship in Marketing
Prerequisite: MKTG-612. Permission: instructor and department chair.
OPEN
001
 
01.00
Swasy,J  
 
 
 
OPEN
002
 
02.00
Swasy,J  
 
 
 
OPEN
003
 
03.00
Swasy,J  
 
 
 
MKTG-696
Selected Topics:Non-Recurring
CLOSED
001
New Product Management 
03.00
Ramani,G  
 
 
F       11:20AM 02:10PM  TBA  TBA    08/29/16 12/19/16
 
New Product Management (3) The course is an introduction to the marketing practices followed in developing and introducing new products. The course covers the tools and techniques used for identifying the market potential for a new product. Emphasis is placed on product positioning methods and strategies, consumer testing procedures, the new product diffusion process, sales and market share estimation, and product portfolio decisions. Students develop an understanding of the reasons why some new products succeed while others fail. Meets with MKTG-496 001.
(Meets with MKTG 496 001)
MKTG-762
Integrated Mrktg Communication
Prerequisite: MKTG-612 or MKTG-632.
CANCELLED
010
 
03.00
Russell,C  
 
 
M       08:00PM 09:50PM  TBA  TBA    CANCELLED
 
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
CANCELLED
020
 
03.00
Russell,C  
 
 
TH      08:00PM 09:50PM  TBA  TBA    CANCELLED
 
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
(Meets with MKTG 762 022)
CANCELLED
021
 
03.00
 
 
 
M       07:30PM 09:20PM  TBA  TBA    CANCELLED
 
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
CANCELLED
022
 
03.00
Russell,C  
 
 
TH      08:00PM 09:50PM  TBA  TBA    CANCELLED
 
Instructional Method: Online.
(Meets with MKTG 762 020)
MKTG-763
Integrated Marking Comm
Prerequisite/Concurrent: MKTG-612 or MKTG-632.
OPEN
001
 
01.50
Carberry,M  
 
 
M       05:30PM 08:00PM  TBA  TBA    10/18/16 12/19/16
 
MKTG-767
Research for Mrktng Decisions
Prerequisite: MKTG-612 or MKTG-632.
OPEN
001
 
03.00
Mazvancheryl,S  
 
 
F       02:30PM 05:20PM  TBA  TBA    08/29/16 12/19/16