Baseball and WONKs are stepping up to the plate again for a second year of promotion at Nationals Park.
After a successful 2012 season the university launched a renewed marketing partnership for the much-anticipated 2013 season that includes environmental graphic advertising, interactive faculty videos, and all things WONK throughout the park.
The partnership began in 2012 as a means of targeting the D.C. baseball fan: smarter than average, upwardly mobile, politically and socially vocal. In other words, Nationals fans are WONKs.
And, as the team rose to post-season status, exposure for the university and WONK brand increased in tandem. The end result was a smart venue for communicating AU’s core values of leadership, service, and teamwork.
To cap off another strong season of teamwork, AU will host its second annual AU Night at Nationals Park, being held Friday, August 30.
First pitch is 7:05 p.m. against the Mets, but the evening will include a host of fun pre- and post-game activities. Join AU at this exclusive event as we celebrate our ongoing partnership with the Washington Nationals.
Guests will take home a commemorative Nationals WONK t-shirt, enjoy a fireworks display, and mix and mingle with fellow alums, students, faculty, and staff. Mark your calendar today and look for details in the coming months.
In addition to the August 30 event, the AU community is eligible for discounted regular season tickets. To take advantage of this offer, visit nationals.com/WONK and enter discount code WONK when prompted.