Analysis: National IT Strengths &
Weaknesses
ICT
Strengths
Russia has such great potential to harness its ICT strengths
and overcome its weaknesses. New
economic conditions have truly created the opportunity to build its budding
software industry into an international powerhouse. The Russians have one strength in particular
that may prove to be their ticket to success – a well-educated, well-trained,
and dynamic workforce focused on science, engineering and technology.
Areas
for Potential
Although
Russia does not have a long list of strengths, it does have
a pick list of areas with great potential.
Market growth, not only in the ICT market, but overall has been
consistent. Russia’s IT spending has outperformed the global averages
for the last three years running at about 20%.
Spending in the ICT market is projected to reach almost $20B by
2005.
Of
course, the major driver of growth in the ICT market is the budding software
outsourcing market. Russia is working hard to develop a reputation in the global
outsourcing market much like China or Vietnam.
Foreign
investment in ICT in Russia has been relatively flat from US companies. Despite this, there are several major US technology players that have had a strong presence
in the market for the majority of market economy history including Intel,
IBM, Sun, Dell, and HP. Russia has proven to be a high growth performer for several
of these companies on an annual basis.
ICT
Weaknesses
Major
factors preventing Russia from fully capitalizing on its human capital strengths
are software piracy, poor infrastructure, and poor image.
Even
though piracy rates have decreased significantly since the 1990s, Russia is still among the worst rated country in the world
with a rate of 79%. Some legal
reform has been enacted to significantly decrease this number but enforcement
is key.
Slow
implementation of Government infrastructural reforms in industries including
telecommunications, banking, postal, transport, and municipal has kept
Russia behind the curve from its counterparts in the West.
As
mentioned above, Russia’s software outsourcing industry is plagued by a weak
reputation. Stories about the Russian
mafia don’t help the negative image that is many time associated with
doing business in Russia. Companies
trying to market themselves abroad must start by dispelling the rumors,
and prove themselves to be reliable, hard-working, well-educated problem-solvers.
Recommendations
The
demand from Western markets and a strong government lead in the ICT market
will make this industry’s future. A
strengthening of Russian IT Industry Association (APKIT) will also have
an impact on lobbying for further economic and political improvement for
the ICT market. A continuing focus on scientific and technological
educational excellence will poise Russia to be a major player in the global ICT market.
Russia has the necessary characteristics to travel the road
of technological progress to success.
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