Russia:
ICT Usage by Businesses
Overview
Businesses in Russia are willing to take the risks to capitalize on the
potential benefits of e-commerce. Several
major industrial groups are going on and launching e-commerce initiatives.
Following current Western trends, large corporations are using
ventures to open new markets and to increase operational efficiency.
Most significant is the commodity markets which have embraced the
virtual marketplace concept. The
companies that have projects currently are Zerno
Online (grain), Oil Online, Grin.ru (universal
exchange), Global Steel Exchange, Europ-Steel.com, Emetex
(metals), and Business.ru (universal).
Key Stats
- 2001 Revenues (in US $ Millions)
- Software: 6,007
- ICT Hardware: 5,021
- IT Services: 760
- Data Communication Services: 391
- Voice Telecom: 374
- B2C Retail Sales in 1999 were around $2M
- B2B sales totaled $90M in 1999
Industry
Analysis
ICT applications in
fuel and energy, metallurgy, banking, consumer goods protection, and trade
are prominent. ERP providers are
benefiting from the many Russian companies looking to attract foreign
investment or float bonds on the European market and need to establish
credible accounting practices. Several
clients of IBS Company have taken advantage of their SAP implementation
services including Rostelecom, Gazprom, the Ministry
of railways, Lukoil, and Shell. (42)
Russia has proven a performer for several major players
in the hardware market. It is Intel’s
fastest growing market, and “in the past year, software giant Microsoft’s
sales in Russia have grown 80%, while Sun’s have doubled over the
lat two years. Both cite their
Russian divisions as their best performers companywide in 2002.” (44)
Payment
Technologies
There are several options
for payment when conducting e-commerce in Russia.
- Cash on delivery
- Most common means of payment
- Banking cards (credit or debit cards)
- Internet banking
- Prepayment or pre-paid cards
- Digital money
Obstacles
to E-Commerce for B2B and B2C
B2B prospects for E-Commerce
are much more appealing at this point than B2C. B2C projects are significantly hindered by weak
consumer purchasing power, low use of credit cards, lack of trust in the
banking system, and a poor postal delivery system.
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