Kogod Now is a bi-annual, digital business trend magazine produced by the Kogod School of Business at American University. It examines timely business topics through an interdisciplinary academic lens.
The most recent issue, Fall 2011, explores health care. The cover story—Eat Your Heart Out—examines targeted marketing and consumer disclosures, and their role in consumers' food choices. It draws on extensive faculty research, data, and narratives.
Beyond the cover story, faculty and practitioners shed light on optimizing hospital patient care, e-government implementation models, pharmaceutical research in emerging markets, and the distribution of medicines in Haiti following the 2010 earthquake.
As we continue to provide unique and relevant content, our goal is to further broaden our reach in delivery. To this end, the second issue is available to view on mobile devices, including the iPad, and for purchase on Amazon's Kindle.
We are always striving to create an end product that is lasting in its impact, and welcome your feedback.
