Profile

Wendy Boland

Assistant Professor
Department of Marketing

  • Professor Boland joined the Marketing Department at Kogod in the fall of 2008 after receiving her Ph.D. in Marketing from the University of Arizona. Her research focuses on consumer decision making, behavioral choice, information processing, and marketing and public policy issues dealing with children and adolescent consumers. Professor Boland’s teaching interests include consumer behavior, principles of marketing, marketing research, and marketing policy. In addition, she serves as the faculty advisor to the Graduate Marketing Club. Prior to receiving her Ph.D., Professor Boland worked as an auditor for a large public accounting firm.

  • Degrees

    Ph.D. in Marketing, University of Arizona; M.B.A., University of Massachusetts; B.S.B.A. in Accounting, Bucknell

  • OFFICE

  • KSB - Marketing
  • Kogod - 21
  • Monday & Thursday: 8:30-9:30am; 11:10-11:40am, and 2-3:30pm

  • CONTACT INFO

  • (202) 885-1976
  • Send email Profile UserID

  • FOR THE MEDIA

  • To request an interview for a
    news story, call AU Communications
    at 202-885-5950 or submit a request.

Teaching

  • Fall 2013

Scholarly, Creative & Professional Activities

Selected Publications

Kogod Now, Fall 2011. "Eat Your Heart Out: Targeted Marketing and Consumer Disclosures." View article

AU Expert

Area of Expertise: Consumer decision making, emotional and high-risk choices, information processing, marketing and public policy issues dealing with child and adolescent consumers

Additional Information: Wendy Boland's teaching interests include consumer behavior, principles of marketing, marketing research, and marketing policy. She serves as the faculty advisor to the Graduate Marketing Club. Prior to receiving her PhD from the University of Arizona, Boland worked as an auditor for a large public accounting firm.

Media Relations
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.

AU News and Achievements