Area of Expertise
Advertising, public relations, marketing
After service in Vietnam as a Marine infantry officer, Mike Carberry began his career in New York as an advertising account executive. He was with SSC&B/Lintas and, later, with Wells Rich Greene working on packaged goods accounts. He moved to Washington as advertising manager of the U.S. Postal Service. He was a founding partner of Porter, Novelli & Associates; CEO of Shandwick's Henry J. Kaufman & Associates; general manager of the Washington office of Earle Palmer Brown; and senior vice president of Direct Impact, Burson-Marsteller's grassroots communications subsidiary. Most recently, Carberry was the President of CARMA International. In June 2006, he was inducted into the National Capital Hall of Fame of the Public Relations Society of America. He is a past-president of the D.C. division of the American Cancer Society and had been an adjunct professor of marketing at Georgetown University from 1984 through 2004, when he joined American University. Carberry is a retired Colonel in the U.S. Marine Corps Reserve.