Back to top

Manoj Hastak Professor Department of Marketing

Degrees
B.S., Birla Institute of Technology and Science (Pilani, India); M.B.A., Indian Institute of Management (Ahmedabad, India); Ph.D., Pennsylvania State University

Bio
Professor Hastak has published extensively in scholarly marketing publications including the Journal of Consumer Research, Journal of Public Policy Marketing, Journal of Advertising, Journal of Business Research,and Psychology Marketing. He is a recipient of the Thomas C. Kinnear award for the best article published in the Journal of Public Policy Marketing for the period 1999-2001. He has served as a consultant to a number of federal agencies including the Federal Trade Commission, the Food and Drug Administration, and the U.S. Department of Justice. He currently serves on the editorial board of the Journal of Public Policy Marketing. Professor Hastak has formerly served as chair of the Marketing Department, and has previously taught at the University of Illinois, Urbana-Champaign.
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Scholarly, Creative & Professional Activities

Selected Publications

Kogod Now, Fall 2011. "Eat Your Heart Out: Targeted Marketing and Consumer Disclosures." View article

AU Expert

Area of Expertise

Marketing, "up to" claims in advertising, the FDA, consumer disclosures, food labeling, Nutrition Facts panel

Additional Information

Professor Hastak has published extensively in scholarly marketing publications including the Journal of Consumer Research, Journal of Public Policy Marketing, Journal of Advertising, Journal of Business Research,and Psychology Marketing. He is a recipient of the Thomas C. Kinnear award for the best article published in the Journal of Public Policy Marketing for the period 1999-2001. He has served as a consultant to a number of federal agencies including the Federal Trade Commission, the Food and Drug Administration, and the U.S. Department of Justice. He currently serves on the editorial board of the Journal of Public Policy Marketing. Professor Hastak has formerly served as chair of the Marketing Department, and has previously taught at the University of Illinois, Urbana-Champaign.

For the Media

To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Related Links