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Nelson Amaral

Assistant Professor Department of Marketing

Nelson Amaral is a consumer psychologist who focuses on two broad streams of research. The first is concerned with understanding how consumers process information and, particularly, the factors (e.g. distractions, order) that influence judgments and decisions. The second stream explores the interrelationship between consumers' social identities and products or brands. Within these two themes Dr. Amaral's research has investigated topics related to gender, culture, national identity, ethics and persuasion. His research has been published in the Journal of Consumer Psychology and the Journal of Experimental Social Psychology and has been presented throughout North America; his research on luxury counterfeiting has been presented in Monaco, France, Singapore and Portugal.

Degrees

BSc York University MBA University of Toronto PhD University of Minnesota

Download CV (PDF)

Office
KSB - Marketing
Kogod - T-21
Contact Info
(202) 885-1893 (Office)

Send email to Nelson Amaral

For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Teaching

  • Spring 2017

    • MKTG-496 Selected Topics:Non-Recurring: Fashion & Luxury Brand Mgmt
    • Description
  • Fall 2017