Executive in Residence
Department of Information Technology
Professor Rinehart brings almost 20 years of data-driven marketing and analytics experience to the classroom. He spent over a decade at Capital One (NYSE: COF), starting his career as a statistician, and ultimately running the marketing strategy group for their US Consumer Credit Card division. After Capital One, Jeff joined 2U (NASDAQ: TWOU) as the Chief Marketing Officer, where he oversaw all aspects of marketing for their University partners (including American University). In that role he helped grow the company from a venture-backed startup, through a successful public offering on the NASDAQ.
Jeff also serves as the Entrepreneur in Residence for City Light Capital, where he advises their portfolio of companies on analytics and digital marketing.
BS, Economics - East Carolina University
MS, Applied Economics - East Carolina University
- KSB - Marketing
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