Department of Marketing
Professor Russell's research focuses on the social, psychological and cultural factors that influence the consumption of alcohol and other substances, especially amongst vulnerable populations (e.g., youth, military). Given the blurring of the lines between entertainment and marketing, she researches the impact of substance-related messages embedded within entertainment content, such as product placements in TV series and music videos. Cristel’s reputation as a leading expert on product placement is fueled by many academic publications and presentations regarding the use of embedded content as a communication tool for business but also its use in health education.
Professor Russell publishes in the top marketing and advertising journals, such as the Journal of Consumer Research or the Journal of Advertising, as well as health journals, such as Addiction or the Journal of Studies on Alcohol and Other Drugs. She has received funding from the National Institutes of Health and from France’s Institut National du Cancer.
PhD, University of Arizona; MBA
- Languages Spoken
- English, French, Spanish and some Italian