Department of Marketing
Professor Russell's research focuses on the increasing blurring of the lines between entertainment and marketing. In particular, she researches the impact of consumption messages within programs, such as product placements, on consumers. Her research provides insights in the realm of advertising, persuasion, entertainment marketing, and the future of interactive technologies.
Cristel is a leading expert on product placement. Her reputation in this area is fueled by many academic publications and presentations regarding the use of embedded content as a communication tool for business but also its use in health education. Professor Russell has published in the top marketing and advertising journals, such as the Journal of Consumer Research or the Journal of Advertising, and serves on several prominent journals' Editorial Review Boards.
DegreesPhD, University of Arizona; MBA
- KSB - Marketing
- Kogod - T22
- Tuesdays and Fridays 11:30 to 1:00PM
FOR THE MEDIA
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at 202-885-5950 or submit a request.
Area of Expertise: Consumer Behavior, Alcohol Advertising, Product Placement, Influence of Television Series, Entertainment Marketing. Media Influences, Television Audience Measurement
Additional Information: Cristel Russell's research interests include , advertising in society, entertainment culture and marketing, advertising & promotions, consumer behavior,global marketing, marketing & public policy, integrated marketing communications, and marketing management. Russell most recently taught undergraduate and graduate courses in marketing management and advanced consumer behavior at the University of Auckland, in New Zealand. She is currently on the editorial review board of Journal of Advertising since 2005. She is the recipient of grants from the National Institute of Alcohol Abuse and Alcoholism. Her publications have appeared in the Journal of Consumer Research, Journal of Advertising, and Journal of Advertising Research among others.
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.