American University Kogod School of Business Faculty

Cristel Russell

Assistant Professor
Department of Marketing

Professor Russell's research focuses on the increasing blurring of the lines between entertainment and marketing. In particular, she researches the impact of consumption messages within programs, such as product placements, on consumers. Her research provides insights in the realm of advertising, persuasion, entertainment marketing, and the future of interactive technologies.

Cristel is a leading expert on product placement. Her dissertation, conducted at the University of Arizona, was the first to experimentally test the effects of different types of placements on audiences’ memory for and attitudes toward brands placed within television series. It won the Procter & Gamble Marketing Innovation Award in 1999 and is published in the Journal of Consumer Research.
Degrees
PhD, University of Arizona; MBA

OFFICE
KSB - Marketing
Kogod - T22
Tuesdays 2:30 to 5:30PM

CONTACT INFO
(202) 885-1929 (Office)

FOR THE MEDIA
To request an interview for a
news story, call AU Communications
at 202-885-5950 or submit a request.

Teaching

Spring 2013
- MKTG-301 Consumer Behavior
- Description
- MKTG-412 Advertising & Promo Campaigns
- Description

Fall 2013
- MKTG-301 Consumer Behavior
- Description
- MKTG-411 Advertsng & Marketng Comm Mgt
- Description

AU Expert

Area of Expertise: Consumer Behavior, Alcohol Advertising, Product Placement, Influence of Television Series, Entertainment Marketing. Media Influences, Television Audience Measurement

Additional Information: Cristel Russell's research interests include , advertising in society, entertainment culture and marketing, advertising & promotions, consumer behavior,global marketing, marketing & public policy, integrated marketing communications, and marketing management. Russell most recently taught undergraduate and graduate courses in marketing management and advanced consumer behavior at the University of Auckland, in New Zealand. She is currently on the editorial review board of Journal of Advertising since 2005. She is the recipient of grants from the National Institute of Alcohol Abuse and Alcoholism. Her publications have appeared in the Journal of Consumer Research, Journal of Advertising, and Journal of Advertising Research among others.

Media Relations
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.

AU News and Achievements

The Science of Reruns
Why do we watch our favorite movies and TV shows over and over? Professor Cristel Russell presents research ...
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The Power of Reruns
Kogod's Cristel Russell explores the pull of our favorite books, movies, and places....
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Power of Reruns
Kogod professor Cristel Russell releases new "re-consumption" research....
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