Area of Expertise
Consumer behavior; alcohol advertising; product placement, entertainment marketing; media influences, television audience measurement
Cristel Russell's research interests include , advertising in society, entertainment culture and marketing, advertising & promotions, consumer behavior, global marketing, marketing & public policy, integrated marketing communications, and marketing management. Russell most recently taught undergraduate and graduate courses in marketing management and advanced consumer behavior at the University of Auckland, in New Zealand. She is currently on the editorial review board of Journal of Advertising since 2005. She is the recipient of grants from the National Institute of Alcohol Abuse and Alcoholism. Her publications have appeared in the Journal of Consumer Research, Journal of Advertising, and Journal of Advertising Research among others.