Department of Marketing
Professor Russell's research focuses on the increasing blurring of the lines between entertainment and marketing. In particular, she researches the impact of consumption messages within programs, such as product placements, on consumers. Her research provides insights in the realm of advertising, persuasion, entertainment marketing, and the future of interactive technologies.
Cristel is a leading expert on product placement. Her dissertation, conducted at the University of Arizona, was the first to experimentally test the effects of different types of placements on audiences’ memory for and attitudes toward brands placed within television series. It won the Procter & Gamble Marketing Innovation Award in 1999 and is published in the Journal of Consumer Research.
DegreesPhD, University of Arizona; MBA
- KSB - Marketing
- Kogod - T22
- Tuesdays 2:30 to 5:30PM
FOR THE MEDIA
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Area of Expertise: Consumer Behavior, Alcohol Advertising, Product Placement, Influence of Television Series, Entertainment Marketing. Media Influences, Television Audience Measurement
Additional Information: Cristel Russell's research interests include , advertising in society, entertainment culture and marketing, advertising & promotions, consumer behavior,global marketing, marketing & public policy, integrated marketing communications, and marketing management. Russell most recently taught undergraduate and graduate courses in marketing management and advanced consumer behavior at the University of Auckland, in New Zealand. She is currently on the editorial review board of Journal of Advertising since 2005. She is the recipient of grants from the National Institute of Alcohol Abuse and Alcoholism. Her publications have appeared in the Journal of Consumer Research, Journal of Advertising, and Journal of Advertising Research among others.
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.