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Photograph of Sanal Mazvancheryl

Sanal Mazvancheryl Assistant Professor Department of Marketing

Degrees
Ph.D. in business from University of Michigan as well as an undergraduate degree in engineering and an MBA from the Indian Institute of Management

Favorite Spot on Campus
DAV
Bio
Professor Mazvancheryl teaches courses in marketing management, marketing strategy, brand management and marketing research at the undergraduate, MBA and the executive education level. He previously taught at the University of Maryland, Georgetown University, and the Wharton School of Business. He has several years of work experience in advertising, market research and brand management at leading global firms. Sanal’s research interests include evaluating the impact of Customer Satisfaction on a firm’s financial performance and exploring the impact of managerial actions on firm performance. His research has been presented and published at top journals and conferences including the Journal of Marketing, International Journal for Research in Marketing, Advances in Consumer Research, Marketing Science Conference and INFORMS.
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Teaching

Spring 2024

  • MKTG-421 Brand Management

  • MKTG-421 Brand Management

2024 Term 1

  • MKTG-765 Brand Strategy

Fall 2024

  • MKTG-612 Marketing Management

  • MKTG-767 Research for Mrktng Decisions