At a Glance
30 credit hours; cohort-based program
Full-time, completion within one year
Executive speaker series
The Master of Science in Marketing (MSMKTG) degree program at the Kogod School of Business gives a competitive edge to students seeking careers in marketing. It provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.
Unique to the MS Marketing program, students will work in cross-functional teams alongside RedPeg Marketing, an award-winning marketing agency in the Washington, D.C., area through our Applied Client Project.
The Applied Client Project is a capstone experience designed to expose students to all aspects of the development, execution, and assessment of a marketing campaign. Students will lead the project from start to finish, including market research, strategic planning, creative implementation, and finally, the evaluation of campaign results.