Expand AU Menu

Masters in Marketing

msmktg

At a Glance

       red arrow 30 credit hours; cohort-based program
       red arrow Full-time, completion within one year
       red arrow Lock-step schedule
       red arrow Executive speaker series

The Master of Science in Marketing (MSMKTG) degree program at the Kogod School of Business gives a competitive edge to students seeking careers in marketing. It provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.

Unique to the MS Marketing program, students will work in cross-functional teams alongside RedPeg Marketing, an award-winning marketing agency in the Washington, D.C., area through our Applied Client Project. 

The Applied Client Project is a capstone experience designed to expose students to all aspects of the development, execution, and assessment of a marketing campaign. Students will lead the project from start to finish, including market research, strategic planning, creative implementation, and finally, the evaluation of campaign results.