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Master's Degree in Marketing at Kogod School of Business, American University.
MS Marketing at American University
Experience Matters

At Kogod School of Business, we believe in learning by doing. Our Master of Science in Marketing (MSMKTG) program prepares you to launch or accelerate your marketing career with live client projects, industry site visits, and exposure to different specializations.

Experience matters. Enter your information to get started today.

What sets Kogod’s Master of Science in Marketing program apart?

Real-World Skills

Through an Applied Client Project, students work with RedPeg Marketing agency to develop a fully integrated marketing campaign plan for a client, such as Geico and Enterprise.


Students gain a broad overview of the field by visiting different marketing companies, including advertising agencies, digital marketing and social media firms, and event marketing organizations.

Networking Focused

Guest speakers are an integrated part of the curriculum, offering expertise and valuable networking opportunities. Past speakers include marketing leaders currently employed at Uber, Google and Rocket Fuel.