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MS in Marketing at AU


Experience marketing first-hand and make yourself more marketable to employers.

Want to launch or accelerate your marketing career? Kogod's Master of Science in Marketing (MSMKTG) program hones the skills you need to become a savvy marketing professional.

You'll complete a live client project, visit industry sites and study numerous marketing specializations-all under the guidance of seasoned and skilled faculty.


 

Student's work with local business to develop branding campaigns.

Get the real world experience you need

The Applied Client Project is the highlight of the program and guaranteed to give you real world experience.

You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The Applied Client Project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.

We Know Success

% of Graduates are now Working, Grad School, or Both

Students learn much more applying theory to practice.

Experiential learning isn't just part of Sonya Grier's teaching. It's the core of it. Grier structures her classes around projects that challenge students to "see broader connections in their work. Marketing isn't just about business," she says.

She teaches students to apply their skills across academic subjects-and careers. Assigning interdisciplinary, hands-on work allows students to explore how marketing, Grier's area of expertise, intersects with other fields.

Commitment to applied, practice-based learning was exactly what I needed.

AU student Laura Lamperti likes to challenge people's thinking. "Many things are taken at face value in the world today," she says. "I love inspiring people to look at things differently and go beyond the status quo."

A recent graduate of Kogod’s MS Marketing program, her passion for creative contemplation was what ultimately motivated her to enroll.

Get the experience that matters

Site visits and professional speakers are also a core part of the MSMKTG program's curriculum.

You'll gain a broad overview of the field by visiting 8-10 different marketing companies, including advertising agencies, digital marketing and social media firms and event marketing organizations.

Guest speakers offer students valuable professional insight and networking opportunities. Past speakers include marketing leaders from Uber, Google and Rocket Fuel.

Program Director: MS Marketing

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“What makes our program unique isn’t our focus on experiential learning, but how we deliver it,” Clayton, MS Marketing program director, says. “Partnering with RedPeg Marketing, a local events marketing firm, allows students to interact with a real-life client, giving them the hands-on experience they need.”

Student Profile: MS Marketing Graduate

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Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.

Frequently Asked Questions

The program is 30 credit hours total; 24 core credit hours, 6 elective credit hours. Courses are scheduled both during the day and the evening.

The MS Marketing program is full-time only, designed for completion within one year (Fall, Spring, Summer). Admission into the program is for Fall only.

In 2015 and 2016, 96% of MSMKTG graduates reported a positive career outcome, meaning they accepted a new position, were promoted, started a new company or chose to continue their education.

Employer placements include AKQA, Favor, Unilever, W2 Communications, and RP3, to name a few. Learn more on the Kogod Center for Career Development’s career outcomes webpage

The MSAn program is culturally and ethnically diverse. In Fall 2016, over half of the cohort was a US minority, and a fourth were international students. Seventy-four percent of the cohort was female.

Still have questions?

Send us an email: kogodgrad@american.edu