Marketing
The concentration in marketing provides students with a thorough understanding of marketing strategy and applied marketing techniques. The coursework puts a special emphasis on consumers - both learning about consumer needs and behaviors - and developing products and services that create value for consumers. Courses stress key marketing concepts including segmentation, target market selection and positioning, product/service development, brand management, distribution, pricing, advertising, and promotional strategies. Students who complete this concentration will be well positioned for careers in marketing such as brand management, advertising account management, sales promotion, media planning, and marketing research.
Required courses:
-
MKTG-765 Brand Strategy (3)
-
MKTG-767 Research for Marketing Decisions (3)
Select 6 additional credits from the following courses:
-
MKTG-762 Integrated Marketing Communication (3)
-
MKTG-754 Database Marketing (1.5)
-
MKTG-755 Applied Market Segmentation (1.5)
-
MKTG-761 Buyer Behavior (1.5)
-
MKTG-696 Special Topics in Marketing (1.5 – 3)
