Marketing

The concentration in marketing provides students with a thorough understanding of marketing strategy and applied marketing techniques.  The coursework puts a special emphasis on consumers - both learning about consumer needs and behaviors - and developing products and services that create value for consumers. Courses stress key marketing concepts including segmentation, target market selection and positioning, product/service development, brand management, distribution, pricing, advertising, and promotional strategies.  Students who complete this concentration will be well positioned for careers in marketing such as brand management, advertising account management, sales promotion, media planning, and marketing research. 

Required courses:

• MKTG-765  Brand Strategy (3)

• MKTG-767  Research for Marketing Decisions (3)

Select 6 additional credits from the following courses:

• MKTG-762  Integrated Marketing Communication (3)

• MKTG-754  Database Marketing (1.5)

• MKTG-755  Applied Market Segmentation (1.5)

• MKTG-761  Buyer Behavior (1.5)

• MKTG-696  Special Topics in Marketing (1.5 – 3)