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Business and Sports Track

nationals stadium

This industry learning experience allows young students to gain first-hand knowledge, real-world career insight, and face time with top executives in the sports entrepreneurship and business fields.

The sports industry is inherently entrepreneurial. The growing areas of learning immersion include: sports marketing; broadcasting; athlete representation; event management; fantasy sports strategy; media relations; digital enterprises; and gaming. And the Washington, D.C. region is one of the fastest rising players in the global business of sports. 

Students will tour and learn from experts at:

  • UnderArmour
  • ESPN Studios
  • FedEx Field (D.C.'s NFL stadium)
  • Nationals Park (D.C.'s MLB stadium)

Track Leader

Dawn RidleyDawn L. Ridley is the founder and President of Ridley & Associates LLC and, a company dedicated to helping individuals secure their first position in the sports industry. She has served as the Senior Vice President for NFL PLAYERS, the marketing and licensing subsidiary of the NFL Players Association, Vice President, Business Development for D.C. United, and has held positions with the Atlanta Committee for the Olympic Games (ACOG) and the Atlanta Braves. As an American University faculty member, Ridley developed and will teach the Introduction to Sports Management course.