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Kogod in the Media/November 2009

 

Faculty, Programs, & Quotes

Kogod Professor Nicole Melander Quoted in Washington Post
Nicole Melander, Executive-in-Residence at Kogod, was recently quoted in a Washington Post article titled "Workers' critical update: computer skills." The article discusses the importance of employees updating their computer aptitude to help secure advancement within a company, better employment elsewhere, or re-entry into the workforce after downsizing. The article quotes a former Kogod student, who recalls Melander recommending additional computer training workshops during one of his regular classes. When interviewed, Melander explained that she believes Excel expertise ranks as the top tech priority among hiring managers. "It's a nice way to differentiate between two candidates who have the same skills," said Melander. "If one has certification and the other doesn't, it makes it easier for the employer to make a decision between the two." View full article (11/01/09)

Kogod Professor Gerald Martin Quoted in Bloomberg
Gerald Martin, an assistant professor of finance at Kogod, was recently quoted in a Bloomberg article titled “Buffet Takeover Reduces Successor’s Need for Amazing Insight.” The article discusses Warren Buffet’s takeover of Burlington Northern Santa Fe Corp, and how this may reduce his successor’s need to lead Berkshire Hathaway. When interviewed, Professor Martin explained that Berkshire will continue to generate cash, giving Buffet the chance to make additional deals in years to come. "I don't think he’s ready to give up control," Martin said. The Burlington deal is "classic Buffet, I think he’s found a good buy at a good time with a company that has good earnings prospect." View full article (11/03/09)

Kogod Professor Sonya Grier Quoted in The Washington Times
Sonya Grier, associate professor at Kogod, was recently quoted in a Washington Times article titled "McMoms answer fast-food critics." Grier was approached for her expertise and primary teaching focus in the study of obesity and marketing. The Washington Times article discusses McDonald's Mom Quality Correspondents Program where they invite 'moms' to their plants and let them see what goes on behind the counter as well as provide a tour through their suppliers plants . The goal of this initiative is to educate mothers in understanding the quality and nutrition of the food they eat at McDonalds. When interviewed, Professor Grier explained going to the grass-roots level is a smart marketing strategy on McDonald's part. She further outlined that these days, the line between what is marketing or advertising and what is simply conversational is fuzzy. "The program is a way of engaging customers, giving them some insight and making them believe McDonald's is a good choice," she says. "But like most things, there are shades of gray. It depends on what McDonald's is showing them behind the scenes and why the moms signed on to the program." View full article (11/04/09)