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Marketing Management MBA Career Track

The Marketing Management MBA career track is designed to prepare students for a variety of marketing management fields, including advertising, sales promotion, media planning, account management, internet marketing, and brand management. Students gain a thorough understanding of key marketing concepts, such as target market selection, positioning, new product/service development, distribution strategies, pricing strategies, and promotional strategies. In addition, the Marketing Management career track offers students the opportunity to apply key marketing concepts to real-life situations by means of case studies and projects for profit and non-profit organizations.

The Marketing Management Career Track is 12 credit hours.

Learn more: Listen to the Marketing Management Career Track Information Session

Required Courses

  • MKTG-765 - Brand Strategy (3)

  • MKTG-766 - Qualitative Methods in Marketing Research (1.5)

  • MKTG-764 - Survey Methods in Marketing Research (1.5)

Choose 6 credits from the following:

  • MKTG-754 - Database Marketing (1.5)

  • MKTG-755 - Applied Market Segmentation (1.5)

  • MKTG-761 - Buyer Behavior (1.5)

  • MKTG-762 - Integrated Marketing Communication (3)

  • MKTG-XXX - Marketing elective (1.5-3.0)

Download:  The Marketing Management Career Track Checklist