Marketing is about acquiring and retaining customers for products and services by delivering customer value. It is about understanding the consumer so that it is possible to identify or create needs, and then meet them effectively and efficiently. At Kogod, we are dedicated to researching cutting-edge issues in marketing, and in delivering the knowledge and experience students need to pursue the many career tracks available to them with a background in marketing.
Our faculty members have several areas of expertise with a key focus on consumer behavior. Many take advantage of the Washington, DC location and investigate issues of relevance to public policy. Our new, state-of-the-art building, as well as a new Behavioral Research Lab, provide an excellent environment for innovative research and high quality teaching.