About Steve Greenberg
Steve Greenberg is Founder and CEO of S-Curve Music, based in New York, which he founded in 2000 and re-launched in 2007 after a two-year hiatus. S-Curve has had great success with a wide range of projects, including releases from such artists as Joss Stone, We The Kings, Tom Jones, Andy Grammer, Duran Duran and Fountains of Wayne. Steve was a 2005 Grammy nominee in the 'Best Pop Vocal Album' category as co-producer of Stone’s “Mind, Body and Soul.”S-Curve’s very first release, “Who Let The Dogs Out” by Baha Men, sold over four million albums worldwide and earned Steve a 2001 Grammy Award in the '”Best Dance Recording” category as producer.
In January 2005, Steve Greenberg placed S-Curve in hibernation in order to become President of Columbia Records. There, he discovered the Jonas brothers and produced their debut album, “It’s About Time,” which launched their career as teen sensations.
S-Curve is involved in both recorded music and music publishing, and has strategic and business relationships with a number of tech companies, including Selectable Media, a company which designs and markets dynamic viral video players for numerous entertainment companies; Hyperactivate, a social media marketing company; and Interlude, a company which has developed a revolutionary technology for streaming interactive video. The first two S-Curve music videos to use this interactive technology--”Keep Your Head Up” by Andy Grammer and “Say You Like Me” by We The Kings—in successive years won the MTV “O Music Award” in the category “Most Innovative Video.”
Prior to founding S-Curve, Steve was Senior Vice-President/Head of A&R for Mercury Records from 1996 to 1999. While at Mercury, he discovered the pop/rock group Hanson and served as executive producer of their debut album, “Middle of Nowhere,” which sold over 12 million copies worldwide and was nominated for three Grammy Awards. He also worked on albums by a number of other Mercury artists, including Jon Bon Jovi's multi-million selling 1997 solo album, “Destination Anywhere.”
Steve previously held positions as an A&R executive at Atlantic Records, where he was nominated for a Grammy Award in 1995 for his work on “Otis! The Essential Otis Redding”; and at Warner Music International, during which time he was nominated for a Grammy Award as producer of “The Complete Stax/Volt Singles 1959-1968” 9-CD boxed set. He has also worked as a radio and print journalist, based first in Washington, D.C. and subsequently in Tel Aviv. In 1981 he served a stint as a disc jockey on the legendary Voice of Peace pirate radio station, which broadcast from a ship in the Mediterranean to all nations in the region in the name of peace.
Steve holds a Master's degree in Applied Communication Research from Stanford University and Bachelor's degree in International Relations from The American University in Washington, D. C. He also spent a year as a Research Scholar at the University of Pennsylvania's Annenberg School of Communication. He contributed a chapter on the pop music culture of the 1980's to the anthology "The 80's", published in 2009 by Oxford University Press and a chapter on Sugarhill Records to “The VIBE History of Hip Hop (Three Rivers Press, 1999). He is on the adjunct faculty of NYU’s School of Recorded Music, where he has taught a course on the history of the music industry.