Upcoming Speaker
Laura Evans
Chief Experience Officer, The Washington Post
April 11, 2012, 4:00 p.m.
Kogod Student Lounge
Reception Immediately Following
About Laura Evans
Laura Evans is Washington Post Media's Chief Experience Officer and Vice President of Research. She leads a cross-functional and highly specialized group focusing on audiences and advertisers through strategic research, product development, data analysis for all digital, mobile and offline properties of Washington Post Media.
Ms. Evans is responsible for clarifying what The Post is trying to accomplish with customers of all these products, creating and embedding a clear process to drive alignment between the customer and their products, determining a means of measuring effectiveness and metrics that the company holds itself accountable to, and advising on how WashPost expresses and reinforces the value of products with customers.
Ms. Evans started in 2002 in the Research Department of the newspaper. Prior to joining The Washington Post, Laura worked as an analyst in the research division of Weber Shandwick and as an analyst for a nonprofit association focusing on women owned businesses (WBENC). She is completing her Ph.D. in Political Science with a concentration in Quantitative Methods (currently at ABD status) at George Washington University. She holds a Master's Degree in Applied Politics and a Bachelor of Arts degree in Political Science and Law and Society from American University.
