In the International Marketing specialization, students focus on marketing challenges in the global economy, including export/import management, consumer behavior, and marketing research. Students explore the global marketing environment for public, private, nonprofit, and international organizations, with a focus on the behavioral trends and cultural dimensions involved in conducting business across national boundaries. Graduates are prepared to meet the challenges of the international marketplace.

The International Marketing specialization affords many opportunities for experiential learning. These include study abroad, internships with local international companies and organizations, and mock product-development activities.

Students who choose a specialization in International Business, International Finance, International Management, or International Marketing must satisfy a global experience requirement. This can be met either through completion of an approved study abroad program, an international internship, or successful completion of a comparable American University global immersion course. Exceptions to this requirement may be granted on a case by case basis by the Department of International Business. International students are exempt from this requirement.

Curriculum

For the International Marketing specialization, students are required to complete 12 credit hours by completing the following:

• IBUS-301 - International Marketing (3)

• IBUS-408 - Export/Import Management (3)

• MKTG-301 - Consumer Behavior (3)

• MKTG-302 - Marketing Research (3)