American University Media Relations, an office within University Communications and Marketing, advises campus offices, departments, and schools on media relations, public relations, and communication strategies. We secure targeted news coverage for the university, with emphasis on faculty research and scholarship, academic strengths, and university initiatives.
We focus on strategically placing AU experts, research and programs in targeted media outlets—identifying and facilitating opportunities to enhance our institutional reputation, influence public discourse, and increase visibility among peers and stakeholders. We identify timely news hooks that take advantage of breaking news to showcase AU’s expertise and achievements, pitch stories to reporters, arrange media interviews, and plan and manage news conferences.
Media Relations upholds the university’s brand reputation by monitoring AU’s print and online press coverage and managing crisis communication strategies.