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    Neil Kerwin
    President

Mailing Address

MEMORANDUM
April 23, 2008

TO:             Campus Community
FROM:         Neil Kerwin, President
SUBJECT:     New Executive Director of Communications and Marketing

____________________________________________________________________________

I am pleased to announce the appointment of Dr. Teresa Flannery as AU’s new
executive director of communications and marketing. She comes to AU from the
University of Maryland, College Park, where she was assistant vice president of
university marketing and communications and built a highly successful and
award-winning integrated marketing and communications program.

Reporting directly to me, Dr. Flannery will oversee marketing, advertising, media
relations, publications, and Web communications functions. She will enhance and
integrate AU’s communications assets to increase recognition for our unique
strengths and build support for our strategic goals. Her first day on campus will be
May 23.

At Maryland, Dr. Flannery supervised a staff of 30 in the units of marketing,
video, Internet communications, publications, and media/public relations, while
developing a brand strategy and overseeing strategic media, crisis
communications, and the university-wide print and electronic media. Her team
won more than 50 national and regional awards from the Council for the
Advancement and Support of Education (CASE), including two Grand Gold
Awards. Dr. Flannery earned her bachelor’s, master’s, and doctoral degrees from
Maryland.

This appointment is both symbolic and important, because for the first time,
American University has established a free-standing integrated communications
and marketing unit, which underscores the importance of creating and promoting
a strong and consistent identity for AU. We are making a statement that AU can
become even stronger and better known for the high-quality institution we are,
through the leadership of a central unit that links collaboratively and effectively
with the various schools and units.

I want to thank the staffs of the marketing, media relations, and publications units
for their patience and perseverance as we worked to create this integrated unit,
and the campus leaders, trustees, and AU constituencies for their advice and
guidance. We look forward to Dr. Flannery’s arrival in late May and the
opportunities you will have to work with her.

Updated:
October 6, 2008 4:33 PM

 

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