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Anusree Mitra

Associate Professor Department of Marketing

Additional Positions at AU

  • Marketing Department Chair
Professor Mitra teaches marketing management, consumer behavior, and marketing research. Her research focuses on consumer perceptions of marketing information such as advertising, nutritional labeling, and other mandatory disclosures, and their public policy implications. She has published scholarly articles in the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Public Policy and Marketing, Marketing Letters and Journal of Business Research. Two of her articles in the Journal of Consumer Research won awards from the Association of Consumer Research. She serves as a Visiting Scientist at the US Food and Drug Administration’s Center for Science and Applied Nutrition, and is involved in FDA-sponsored studies that examine consumer use of nutrition information on food labels.


Ph.D. in business from the University of Florida, an MBA from the Indian Institute of Management, and a BS in economics from the University of Calcutta.

KSB - Marketing
Kogod - 27
Mon 11:30-12:30, 2:30-5; Thurs 11:30-12:30, 3:30-5
Contact Info
(202) 885-1975

Send email to Anusree Mitra

For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.