Michael Carberry
Executive in Residence
Department of Marketing
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With an undergraduate degree from Manhattan College, service in Vietnam as a Marine infantry officer, and an MBA from Columbia University, Mike began his career in New York as an advertising account executive. He was with SSC&B/Lintas and, later, Wells Rich Greene working on packaged goods accounts. He moved to Washington as advertising manager of the U.S. Postal Service. He was a founding partner of Porter, Novelli & Associates; CEO of Shandwick's Henry J. Kaufman & Associates; general manager of the Washington office of Earle Palmer Brown; and senior vice president of Direct Impact, Burson-Marsteller's grassroots communications subsidiary. Most recently, Mike was the President of CARMA International.
In June 2006, Mike was inducted into the National Capital Hall of Fame of the Public Relations Society of America. He is a past-president of the DC Division of the American Cancer Society and had been an adjunct professor of marketing at Georgetown University from 1984 through 2004 and at American University since then. He is a retired Colonel in the U.S. Marine Corps Reserve. -
Degrees
MBA, Columbia University; BS in Labor-Management, Manhattan College
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OFFICE
- KSB - Marketing
- Kogod - room 28
FOR THE MEDIA
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To request an interview for a
news story, call AU Communications
at 202-885-5950 or submit a request.
Teaching
Spring 2013
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- MKTG-250 Marketing & Business for Comm
- Description
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- MKTG-250 Marketing & Business for Comm
- Description
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- MKTG-494 Comm Service Learning Project: Marketing for Social Change
- Description
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- MKTG-551 Marketing for Social Change
- Description
Fall 2013
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- MKTG-250 Marketing & Business for Comm
- Description
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- MKTG-250 Marketing & Business for Comm
- Description
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- MKTG-762 Integrated Mrktg Communication
- Description
AU Expert
Area of Expertise: Advertising, public relations, marketing
Additional Information: After service in Vietnam as a Marine infantry officer, Mike Carberry began his career in New York as an advertising account executive. He was with SSC&B/Lintas and, later, with Wells Rich Greene working on packaged goods accounts. He moved to Washington as advertising manager of the U.S. Postal Service. He was a founding partner of Porter, Novelli & Associates; CEO of Shandwick's Henry J. Kaufman & Associates; general manager of the Washington office of Earle Palmer Brown; and senior vice president of Direct Impact, Burson-Marsteller's grassroots communications subsidiary. Most recently, Carberry was the President of CARMA International. In June 2006, he was inducted into the National Capital Hall of Fame of the Public Relations Society of America. He is a past-president of the D.C. division of the American Cancer Society and had been an adjunct professor of marketing at Georgetown University from 1984 through 2004, when he joined American University. Carberry is a retired Colonel in the U.S. Marine Corps Reserve.
Media Relations
To request an interview please call AU Media Relations at 202-885-5950 or
submit an interview request form.
MEDIA RELATIONS
- AU Media Relations
- All AU Faculty Experts
AU News and Achievements
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Marketing Prof Learned Leadership in Marines
Michael Carberry maintained a commitment to the U.S. Marine Corps for three decades....
Read More -
Kogod Students Dish Up Sweet Ideas for Ben & Jerry’s
Here's the scoop: AU's advertising wonks craft campaign for gourmet ice cream company....
Read More
